What is a Deep Link?

A Deep Link is a link that sends users directly to an app instead of a website or store if they already have the app. Deep Links use built-in attribution to understand how distinct experiences impact down-funnel engagement and optimize the user journey. Also known as a URI (Uniform Resource Identifier).

Deep Link Example

This is a deep link – http://www.yourSite.com/itemDeal
This is not a deep link – http://www.yourSite.com