Challenge

With a focus on subscription-based monetization, the Forsyte marketing team needed a solution to maximize quality user acquisition (UA) optimized toward users that convert from trial uptake to paying subscribers.

Solution

Foresyte first integrated Free App Analytics® (FAA) to consolidate their campaign measurement and attribution across multiple media partners, including TikTok and Apple Search Ads. Rather than jumping from dashboard to dashboard to piece together overall performance, they now had unified omni-channel marketing attribution in one dashboard and a single source of truth. This enabled them to understand which channels, partners, and campaign strategies delivered users most likely to complete free trials and become paying, high lifetime value (LTV) subscribers. From there, they were able to increase their return on ad spend (ROAS) across high performing channels and exponentially grow their overall subscriber base.

On the back of this growth, Foresyte needed to scale, running more campaigns with influencers and affiliate partners, as well as measuring owned media initiatives. Foresyte upgraded their Kochava account for expanded attribution configurability, longer data retention, row-level reporting, and new access to the Kochava SmartLinks deep linking suite. SmartLinks enabled Foresyte to create friction-free user journeys for their influencer campaigns and other paid and owned media. They can seamlessly drive users from any device or marketing channel to the App Store to download their app or reengage existing users to bring them back into the app to subscribe. By upgrading from FAA to Kochava’s affordable Foundation plan, Foresyte gained enhanced features and data capacity to support their breakaway growth journey.

Impact

Foresyte is able to dictate the exact point of conversion and accurately determine attribution whether it’s from their website, QR codes, SMS, influencer campaigns, or other media channels. In just 60 days, Foresyte increased their app install growth by 43% and boosted subscriptions by more than 63% month-over-month.

Challenge

To understand how their mobile marketing campaigns drive new user acquisition (UA), the BOSS Revolution marketing team relies on a mobile measurement partner (MMP). An MMP’s role is to capture their omni-channel marketing data and attribute app installs across their various paid media partners, which informs the cost-per-install (CPI) payouts the team makes to each partner. Due to fluctuations in how customers use their mobile apps, their team needed to ensure that the MMP would deduplicate returning users who may have uninstalled the app for a period of time or went dormant over an extended timeframe.

Solution

While cross-comparing multiple MMP offerings, the BOSS Revolution team chose to implement Kochava due to its support for lifetime install deduplication regardless of their chosen data retention range.
Other MMPs only offered install deduplication in line with data retention, which was limited to 90 days to a 1-year maximum. The resulting percentage of BOSS Revolution’s users that would be reattributed (a.k.a. their buyback rate) was estimated to be anywhere between 15-30%. Based on their average CPI and projected growth, use of the other MMPs would mean facing additional ad spend costs to the tune of tens to hundreds of thousands of dollars a month.

Impact

Implementing Kochava as their MMP, BOSS Revolution benefited from lifetime install deduplication. By ensuring they would never pay CPI twice for the same user device, their team was able to save 15-30% of their UA budget, ensuring every ad dollar went toward driving true growth.

Challenge

Pact Insurance needed a way to gather and view app data to better understand how their users progress as they get started within the app and register for car insurance.

Challenge

Zenith Bank needed a way to measure their app installs and userbase in both of their apps and across different devices.