Challenge

L&L Creative wanted to understand which ad networks were driving the highest quality GoFlirt app installs and better optimize their ad spend to those high-performing networks.

Solution

L&L Creative integrated Kochava Free App Analytics® (FAA) into their GoFlirt app and gained omni-channel measurement and attribution data across their paid media sources. Within the Kochava dashboard, L&L Creative can seamlessly measure campaigns with thousands of different ad networks and publishers with their top attributed networks including Google Ads and Twitter. The performance data captured from these networks can be segmented by geo location, campaign attributes (eg. ad group, creative, keyword, etc.), user retention, post-install engagement, device type and operating system, and many other segmentation filters. The ability to understand user engagement across any cohort of these segmentations enables the L&L Creative team to understand what strategies lead to flirtatious engagement in their app.

Impact

With Kochava as their single source of truth, L&L Creative has a complete view into which ad network partners and marketing strategies drive the most app installers, allowing them to focus their ad spend accordingly. The ability to view all of their media partners in one dashboard helps L&L Creative optimize their user acquisition and increase app installs, with Kochava measuring over 40k installs for attribution in just 30 days.

Challenge

Passiontone International wanted to know which type of users spend the most on Honeycam in-app purchases.

Solution

After integrating Kochava Free App Analytics® (FAA) into Honeycam, Passiontone International is able to measure install and post-install events, including in-app purchase events, to gather revenue metrics such as average revenue per user (ARPU) and total monthly revenue. The revenue gained from in-app purchases can be segmented into the language and location of the user, price of the purchase (eg. $2.99, $0.99, $9.99) and many other attributes. In addition, Passiontone can view the creative and campaign that drove the most in-app purchases as well as their total daily active users (DAU) and monthly active users (MAU) within the Honeycam app.

Impact

With the ability to measure and analyze purchase events, Passiontone International can understand what types of users are most likely to spend money on in-app tokens and create campaigns that target those types of users to increase overall revenue. Over 30 days, Honeycam drove a 17% increase in total app revenue and a 7% increase in revenue per user (RPU).

Challenge

Skylb wanted to know more about their users so as to optimize their app(s) and ultimately increase their userbase and revenue.

Solution

After integrating Kochava Free App Analytics® (FAA), Skylb was able to measure all installs and post-install events across their entire user base. This gave them access to valuable key performance indicators (KPIs), like daily active users (DAU), monthly active users (MAU), revenue per user (RPU), retention, and more. Further, they were able to explore Funnel Analytics to visualize how users progressed through the engagement funnel in their app.

The team was able to analyze their KPIs and funnel engagement in cohorts based on geo region, language, and FAA attribution, which pointed to the ad network, campaign, creative and/or search keyword that drove users to install. All of this information is visualized and analyzed within the same platform alongside other tools such as campaign management and link creation.

Impact

The ability to create and measure a wealth of in-app events attributed back to specific marketing campaign initiatives enables Skylb to understand what’s working and what isn’t in their marketing strategy. This intelligence helps them make better decisions that maximize growth and increase the engagement and retention of their acquired users.