SOLUTION
Integrating the Kochava SDK gave B4Grad mobile cross-device measurement in a single dashboard. This revealed what types of devices their users are logged in from, where their users are located, what in-app events they are completing in the engagement funnel, and how much revenue was earned from subscriptions. By tracking their campaigns with ad networks, such as Apple Search Ads, Facebook, and AppLovin, they were able to map quality users back to the channels and campaigns that drove them. The combination of these insights helped drive future marketing decisions for a higher return on investment (ROI).

IMPACT
B4Grad increased their daily active users (DAU) by 381% in just 30 days. From tracking user engagement and retention, they optimized their marketing strategy, which resulted in a 397% increase in subscription revenue.

SOLUTION
By integrating Kochava’s Free Growth SDK, Senight utilized the precision attribution capabilities to gain a comprehensive understanding of which keywords drove installs and which users converted to paid subscribers.

When a user installs the Star VPN app, Kochava receives a ping that is used to find matching engagements from that device. As the user continues their journey within the app, Senight gets real-time analytics from their app such as session tracking, average session duration, and paid subscriptions. Because they integrated with a paid search partner, all of the analytics data is viewable by specific keywords.

IMPACT
Once Senight started gathering data from the Kochava platform, they were able to optimize their ad spend on paid search and determine what industry, brand, and competitive keywords to use in their future marketing campaigns. Over the course of 90 days, Senight gained over 50K installs from their paid search efforts.