SOLUTION

Black Bears integrated Kochava Free App Analytics® (FAA) into their iOS apps. The Kochava FAA software development kit (SDK) features out-of-the-box support for SKAdNetwork, enabling the team to make their apps SKAdNetwork-ready without a single line of code. FAA support for SKAdNetwork includes install tracking, conversion value models to understand post-install engagement between the day of install and as far out as day 7, and the ability to run campaigns with any Kochava SKAdNetwork Certified Partner.

Out of the four conversion models available: Highest Value Event, Revenue, User Journey, and Engagement, Black Bears chose to implement the Highest Value Event model which allows them to see how far user cohorts travel in the engagement funnel and what motivates them to continue their journey. They designated the Purchase event as the highest value event. Other events they configured into the model included, Ad View, Tutorial Complete, and Level Complete. Looking to obtain quick performance feedback for optimization, the team set their measurement window to the day of install only.

IMPACT

FAA enabled Black Bears to quickly onboard SKAdNetwork support for their iOS apps. By utilizing Kochava’s configurable Highest Value Event model, the team was able to optimize campaigns so that 56% of their new Towerlands users completed a purchase event on the same day they installed. Knowing which networks and campaigns drove their users deeper into the user funnel has allowed Black Bears to continually optimize their SKAdNetwork campaign efforts.

SOLUTION

Teskin integrated Kochava Free App Analytics® (FAA) into Jewels Planet and immediately gained insights into app activity. They can view real-time app installs and session activity as well as daily active users (DAU) and monthly active users (MAU). Access to these metrics enabled Teskin to forecast revenue from in-app ad views and allocate spend to drive new user acquisition campaigns.

IMPACT

While Jewels Planet users are making matches and winning games, Teskin is winning too. With over 500K users playing their game every day, ad revenue is increasing, enabling new user acquisition initiatives that drove over 1M installs in 30 days.

SOLUTION

After integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Sandstorm Interactive is able to visualize real-time analytics across all mobile platforms and devices where their game is available. Multiple analytics views allow them to see the big picture of their app performance across all titles in their portfolio with easy access to key performance indicators (KPIs) like daily active users (DAU), monthly active users (MAU), retention, and more. They can also inspect user quality and retention by acquisition channel, partner, campaign, creative, and other details to help steer their omni-channel marketing efforts to obtain more high-quality players.

IMPACT

With the ability to see the entire scope of their mobile app portfolio, Sandstorm Interactive has grown their userbase by over 70K users in the past 30 days and driven strong app engagement, with more than 1.2M Level Complete events measured.

SOLUTION

ODD Games integrated the Kochava Free App Analytics® (FAA) software development kit (SDK) into their Trucks Off Road iOS and Android apps and gained insights across installs, ad views, purchases, and more. By configuring a purchase event to measure revenue, ODD Games can view total revenue, revenue per user (RPU), and many other data points all in one platform. They can even dive deeper into their revenue data by refining the purchase event by the name of package SKU, the purchase price, and many other filters including geo, device type, and source of user acquisition.

IMPACT

By measuring their in-app purchase revenue and tracing it back to the acquisition source, package SKU, type of device, etc., ODD Games can optimize their user acquisition efforts and in-game promos to maximize in-app purchase rates. ODD Games has measured over $100K in new revenue in just 30 days while also increasing their user base by over 200K new users.

SOLUTION

After integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Funovus is able to view performance across all of their apps in a single dashboard and gain real-time, cross-device analytics. They can examine all of their data in detail with multiple analytics metrics including daily active users (DAU), monthly active users (MAU), revenue per user (RPU), total ad views, and more.

The team implemented key post-install events throughout the engagement funnel, including Install, Tutorial Complete, Registration, Achievement, Level Complete, Ad View, Add to Cart and Purchase. This enabled the team to identify key user drop-off points to focus on gameplay improvements and reengagement efforts.

IMPACT

Funovus has grown its user base by over 200K users in the last 30 days and achieved an impressive engagement KPI of over 30 million level completes. With in-app purchase revenue climbing north of $125K and over 5 million Ad Views registered, their monetization efforts are proving successful.

SOLUTION
Using Kochava Traffic Verifier, the team set filtering rules to block any campaign traffic originating from states where gambling is illegal. This real-time traffic filtering ensured that the wagering platform only paid cost-per-install (CPI) bounties for app install conversions within the target states where their ADW app was usable. With attribution proactively blocked, the team was also able to avoid time-consuming make-good negotiations with paid media partners.

IMPACT
The wagering platform’s team proactively eliminated CPI payouts for install conversions in the states where gambling is prohibited. With Kochava prevention tools blocking the payout incentive behind the fraud, the percentage of fraudulent clicks and installs in their campaigns was reduced dramatically.

SOLUTION

Looking for a complete solution, TapBlaze integrated Kochava as their mobile measurement partner (MMP) to provide attribution of app installs and in-app purchases back to their campaigns across Facebook, Google, Unity Ads, and other advertising partners.

Using the Kochava software development kit (SDK), TapBlaze tracked every in-app purchase with built-in purchase receipt validation for the Apple and Google Play stores. With the Kochava SDK, TapBlaze sent postback events to their advertising partners for campaign optimization. This combination provided holistic revenue tracking to accurately calculate and optimize user LTV.

IMPACT

Accurate LTV metrics along with precise attribution enabled the TapBlaze team to understand what partners and campaigns were delivering the highest quality users with the best LTV. In turn, the marketing team redirected ad spend toward the highest-performing campaigns, and optimized future efforts with similar strategies for a higher overall ROAS.

IMPACT
The scalable fraud defense offered by the Global Fraud Blocklist, combined with the customization enabled through the Fraud Console, defended MobilityWare’s campaigns from billions of fraudulent clicks. Through blocking fraudulent traffic from stealing attribution credit, plus eliminating sources of repeated fraud from their overall media mix, MobilityWare achieved a 4X ROI from use of Kochava’s Fraud Prevention tools.