As IQAir’s user base expanded significantly, they recognized a promising opportunity to implement in-app events aimed at understanding user journeys within the app. By acquiring these valuable insights, they effectively optimized the user experience, elevating app engagement levels. The integration of in-app events further enriched IQAir’s pool of user information and bolstered their data capacity, thereby facilitating seamless support for their sustained and continuous growth.

Impact

IQAir now possesses the capacity to discern the geographical distribution of their app users, thereby facilitating the optimization of the user experience tailored to specific geographic regions. Moreover, they have successfully gained comprehensive insights into their user base across both of their applications.

Within a condensed time frame of 60 days, IQAir witnessed an app install growth surge of over 150% month-over-month. In addition, during a 30-day span, they meticulously measured an impressive 11.8 million in-app events, further solidifying their data-driven approach to enhancing app performance and user engagement.

Challenge

Focus Brands sought to enhance its mobile ordering capabilities and augment overall user engagement with its mobile apps. Given the extensive presence of locations, the marketing team contemplated strategies to incentivize customers towards utilizing the app during their in-store visits.

Solution

Focus Brands successfully implemented Kochava mobile measurement solutions into their entire portfolio of mobile apps, enabling them to achieve comprehensive and precise omni-channel measurement and attribution data across their entire range of apps and marketing campaigns within a unified platform.

Once integrated, Focus Brands strategically utilized Kochava SmartLinks technology to extract invaluable insights regarding customer engagement derived from their QR codes, across all U.S. locations and QR code placements (eg, packaged goods, in-store signage, point-of-sale labeling). This allowed them to connect the dots between a QR scan to an app install as well as any defined down-funnel in-app engagement.

Seeking to optimize the utilization of QR codes, the marketing team aimed to ascertain the precise areas within their stores where QR codes were scanned. By placing QR codes on in-store signage, strategically positioning them at the checkout counters and dining tables, Focus Brands could effectively pinpoint the precise locations where customers exhibited the highest level of interaction with QR codes, thereby discerning the impact it had on enhancing in-app engagement.

Impact

Through careful analysis, Focus Brands observed that the strategic placement of QR codes for certain brands on tables yielded significantly higher levels of customer engagement compared to QR codes positioned at the registers. This observation provided valuable insights to the marketing team, enabling them to optimize the placement of QR codes within their stores for maximum effectiveness. This strategic realignment of QR code positions correlated with a notable increase in overall customer loyalty sign
ups and stickiness.

Challenge

Over 80% of U.S. households have at least one connected TV (CTV) device with an average of 4.1 per household, and that’s not even counting the proliferation of other connected devices. With so many options for users to watch content, the marketing team for the SVOD service needed a way to measure all user touchpoints and determine which media channels drove high quality engagement.

Solution

This well-known entertainment brand looked to Kochava with its industry-leading support in over-the-top (OTT) streaming solutions. Kochava’s vast library of turnkey software development kits (SDKs) enabled them to safely and securely measure user engagement with their app across Roku, Chromecast, Amazon Fire TV, Apple TV, Vizio, LG, Samsung, Android TV, PlayStation, XBOX, mobile, web, and beyond. Measurable app activity included installs, trials, subscriptions, and premium content purchases to give the team full-funnel engagement visibility.

They can analyze user journeys between devices and platforms, and leverage Kochava’s multi-touch attribution across their media mix to identify high performing marketing channels and partners. With this data, the marketing team optimized their media strategies to achieve maximum return on ad spend (ROAS).

Impact

The cross-device measurement and omni-channel attribution powered by Kochava, delivers the insights necessary for the team to understand their users, optimize their campaigns, and boost lifetime value (LTV) across their viewer base. This popular SVOD service now measures over 12 device platforms with Kochava and has achieved a 38% YOY increase in subscriptions and premium content purchases.

Challenge

Passiontone International wanted to know which type of users spend the most on Honeycam in-app purchases.

Solution

After integrating Kochava Free App Analytics® (FAA) into Honeycam, Passiontone International is able to measure install and post-install events, including in-app purchase events, to gather revenue metrics such as average revenue per user (ARPU) and total monthly revenue. The revenue gained from in-app purchases can be segmented into the language and location of the user, price of the purchase (eg. $2.99, $0.99, $9.99) and many other attributes. In addition, Passiontone can view the creative and campaign that drove the most in-app purchases as well as their total daily active users (DAU) and monthly active users (MAU) within the Honeycam app.

Impact

With the ability to measure and analyze purchase events, Passiontone International can understand what types of users are most likely to spend money on in-app tokens and create campaigns that target those types of users to increase overall revenue. Over 30 days, Honeycam drove a 17% increase in total app revenue and a 7% increase in revenue per user (RPU).

Challenge

Frameplay’s intrinsic in-game ads are highly effective in driving engagement. Advertisers need the ability to connect the dots between those ads and conversions across their own apps and websites to measure performance and optimize Frameplay campaigns in the context of their greater omni-channel media strategy.

Solution

Frameplay leveraged the Kochava Publisher Suite, which offers hosted ad measurement solutions out-of-the-box. Rather than building out their own, inhouse attribution infrastructure at a great expense, Frameplay licensed Kochava’s independent solution. A custom, clear-labeled endpoint facilitates the ingestion of all Frameplay ad impressions, while also allowing advertisers to syndicate in-app and web conversion signals to the system via their chosen mobile measurement partner (MMP) or other campaign measurement vendor. Attribution is then performed in real-time with support for claiming conversions cross-device & cross-platform. Attribution outcomes are immediately reported back to the advertiser’s measurement partner to ensure adequate credit is given to Frameplay ads amidst any other active media campaigns. Frameplay also receives valuable optimization signals on which ads and placements are driving conversions, enabling them to drive maximum campaign revenue through their inventory.

Impact

A major, international power sports company launched a brand awareness campaign with Frameplay. Frameplay signaled over 2.7 million ad impressions across their supply-side partner apps. Every impression was reported to the Kochava Publisher Suite in real-time. Simultaneously, the brand syndicated all website sessions and activities to the system. Across the campaign, real-time attribution tagged over 60,000 web engagements linked to the Frameplay placements. Frameplay was able to optimize toward the highest performing placements and creatives – maximizing revenue and conversions for the brand.

Challenge

Skylb wanted to know more about their users so as to optimize their app(s) and ultimately increase their userbase and revenue.

Solution

After integrating Kochava Free App Analytics® (FAA), Skylb was able to measure all installs and post-install events across their entire user base. This gave them access to valuable key performance indicators (KPIs), like daily active users (DAU), monthly active users (MAU), revenue per user (RPU), retention, and more. Further, they were able to explore Funnel Analytics to visualize how users progressed through the engagement funnel in their app.

The team was able to analyze their KPIs and funnel engagement in cohorts based on geo region, language, and FAA attribution, which pointed to the ad network, campaign, creative and/or search keyword that drove users to install. All of this information is visualized and analyzed within the same platform alongside other tools such as campaign management and link creation.

Impact

The ability to create and measure a wealth of in-app events attributed back to specific marketing campaign initiatives enables Skylb to understand what’s working and what isn’t in their marketing strategy. This intelligence helps them make better decisions that maximize growth and increase the engagement and retention of their acquired users.

Challenge

With so many installs in both the App Store and Google Play Store, Tap Anywhere needed to understand where their quality users were coming from and which ad networks they should prioritize their ad spend with.

Solution

By integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Tap Anywhere has gained valuable insights into each of their ad network partners and the quality of the users they’re delivering. They can view performance across every network partner and to what extent each cohort of new users engages in the event funnel from Install to Level Complete and Ad View to Purchase. They can further split performance insights by specific campaigns, creatives, search keywords, and more to prioritize the most successful tactics and strategies.

Impact

With attribution insights into each network and extensive, granular, event data, Tap Anywhere has increased their app users by more than 69% across their entire app portfolio in 30 days by optimizing their ad spend with networks who boost their users lifetime value (LTV) and other key performance indicators (KPIs).

Challenge

Pact Insurance needed a way to gather and view app data to better understand how their users progress as they get started within the app and register for car insurance.

Challenge

Zenith Bank needed a way to measure their app installs and userbase in both of their apps and across different devices.