SOLUTION
Tribuna integrated Free App Analytics®, powered by Kochava, into all of their Android apps. This enabled Tribuna to measure app installs, registrations, content engagement, and ad views across their portfolio of apps all within one dashboard. They now have access to turnkey metrics, such as monthly active users (MAUs), daily active users (DAUs), events per user, and retention. Tribuna can also drill down within analytics to see what type of ads are viewed, banner or interstitial, and the total amount of ads viewed over any period of time. Additionally, Tribuna can identify what specific in-app content engages users and keeps them coming back for more.

IMPACT
With this information, Tribuna understands what content is the most important to their users and provides them with more of what they want to see. Similarly, they are able to determine which apps have the most engagement, allowing them to focus their marketing and ad monetization efforts on the most popular apps, improving their average revenue per user (ARPU). Across 30 days, Tribuna analyzed over 40 million ad view events amongst more than 350k monthly active users (MAU).

Announcing more than 600,000 subscribers through the first half of 2019 with an 80% retention rate, The Athletic is mastering the personalized user experience for their customers.

THE CHALLENGE
Every day the talented writers at The Athletic post their vibrant stories across owned social channels, prompting eager fans to dive in and experience the sports coverage as only The Athletic delivers it. However, ensuring every user gets a personalized, friction-free experience from their first story to becoming a subscriber can be challenging.

THE SOLUTION

When a reader clicks on a story’s post, they are taken to a web page where they read the opening of the story, and are invited to click a link to continue reading in the app for free.

Kochava SmartLinks provide the marketing team with a single link to place behind the call-to-action “INSTALL” button. When clicked, the link captures the dynamic ID of the article being read, intelligently detects the platform the user is on, and directs them to the correct app store to download the app.

As the user opens the app for the first time, Kochava attributes the install back to the article click and passes that context to the app. Known as deferred deep linking, this delivers a personalized experience by bringing the reader right back to the article they started with. Knowing the article that led to the install, the marketing team can further customize suggested content for the user and drive personalization at scale, giving their readers exactly what they are interested in.

IMPACT
Kochava SmartLinks seamlessly routing readers to the appropriate app store boosted install conversions by 23%. The dynamic, deferred deep linking powered by Kochava resulted in lower bounce rates on first opens of the app and increased subscriptions by 19% overall.