Must-Ask Questions When Choosing Your Mobile Measurement Partner

Mobile remains a new world for many marketers, and with fierce competition in the app stores, you want to arm yourself with the right tools as you start marketing your app. To see what types of ads and strategies are working to drive growth and a higher return on investment (ROI) across your campaigns, you need a mobile measurement partner (MMP). 

An MMP collects ad impressions, clicks, installs, and post-install (conversion) events across all of your partners and channels, providing unbiased attribution and a single source of truth to show where your best users are coming from. But, before you choose your MMP, make sure you ask the right questions to ensure you get the best fit for your needs:

• What kind of support is available?
• What types of SDK integrations do they have?
• Do they support deep linking and deferred deep linking?
• Do they have cross-device measurement?
• Do they have configurable attribution?

From across the many Requests for Information (RFI) Kochava has received, we have gathered the most common and important questions to factor into your final decision. 

Download our RFI template to guide you in your MMP research. Answers from Kochava are pre-populated with space provided for two other vendor comparisons.