Identity Solutions https://s34035.pcdn.co/category/case-studies/solutions/identity-solutions/ Kochava Wed, 11 Jan 2023 20:06:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://s34035.pcdn.co/wp-content/uploads/2016/03/favicon-icon.png Identity Solutions https://s34035.pcdn.co/category/case-studies/solutions/identity-solutions/ 32 32 Segmenting to Increase Retention https://s34035.pcdn.co/blog/case-study-gaming/ Thu, 01 Aug 2019 23:41:30 +0000 https://www.kochava.com/?page_id=23150 The post Segmenting to Increase Retention appeared first on Kochava.

]]>

Case Study: Segmenting Lapsed Players for Reengagement

VERTICAL: GAMING   |   SOLUTION: AUDIENCE SEGMENTATION & SYNDICATION   |   DOWNLOAD PDF

case studies numbers s GAMING Increase in Player Retention
case studies numbers s GAMING Boost in Ad Revenue

PROBLEM
A casual, puzzle gaming app with over 50K monthly active users (MAU), wanted to reengage lapsed players to improve retention and drive more ad monetization revenue.

SOLUTION
Within Kochava, the marketing team segmented an audience of their users who had gameplay activity in the past 30 days but none in the past 7 days. Next, they automated delivery of that audience on a daily basis to their preferred demand-side platform (DSP). The DSP targeted the audience with a reengagement campaign that offered free tokens to returning players.

Use Cases GAMING

IMPACT
The targeted reengagement effort, streamlined by Kochava’s audience segmentation and syndication solutions, increased overall player retention by 9%, resulting in a 24% boost in ad monetization revenue from ads shown to those players.

Looking to drive more growth from your existing users?

Contact Kochava today to see how we can help.

This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.

The post Segmenting to Increase Retention appeared first on Kochava.

]]>