News & UpdatesPress February 18, 2019 Kochava Launches Deterministic Attribution for Mobile Web Leslie Amadio Love0
News & UpdatesPress February 15, 2019 Kochava Announces Latest Enhancements to IdentityLink®, Giving Marketers a Clearer View of Their User Journeys Leslie Amadio Love0
News & UpdatesPress February 7, 2019 Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data Leslie Amadio Love0
Fraud PreventionNews & Updates December 18, 2018 How Many Clicks Does it Take to get an Install? Correlation and Why Clicks Matter How many clicks should it take to drive an app… Leslie Amadio Love1
Fraud PreventionNews & Updates December 5, 2018 Signal Clarity is the Foundation of Campaign Data Race car drivers know optimal engine performance depends on the… Leslie Amadio Love0
Press November 26, 2018 These Hugely Popular Android Apps Have Been Committing Ad Fraud Behind Users’ Backs Leslie Amadio Love0
News & Updates November 6, 2018 Mobile Ad Fraud: Ignorance is Not Bliss “Data is the new oil.” It’s a fitting metaphor for… Leslie Amadio Love0
News & Updates October 26, 2018 Amazon Market Share is Growing, Making Holistic Tracking Essential Amazon has been on a record-breaking streak this year as… Leslie Amadio Love0
News & UpdatesProduct Updates September 19, 2018 Kochava Enhances Reporting with Custom Amazon S3 Bucket Delivery In the latest enhancement to its robust reporting suite, Kochava… Leslie Amadio Love0
News & Updates August 7, 2018 Re-installs and the Mobile App Lifecycle Determine Your Re-install Factor While deduplication is the default, there… Leslie Amadio Love0
News & Updates July 30, 2018 The Art of Engagement App marketers have a number of mediums through which they… Leslie Amadio Love0
News & UpdatesPress July 11, 2018 Google Announces Google Measurement Partners, Rebrands Its Advertising Products Google has rebranded many of its advertising products to better… Leslie Amadio Love0
EducationNews & Updates May 21, 2018 The Role of A/B/n and Multivariate Testing in Push Messaging Marketing is as much about retargeting as it is about… Leslie Amadio Love1
News & UpdatesPress May 14, 2018 SmartLinks: Solution for Linking Ads and Content In a consumer-driven marketplace, users make split-second judgements regarding content.… Leslie Amadio Love2
News & Updates May 9, 2018 Google View-through Conversion of Google Ads Measurable on Kochava Platform Yesterday, Google announced view-through tracking of Google Ads (formerly AdWords),… Leslie Amadio Love0