Alerting

Working with a new network? Configure Kochava Alerting for mobile marketing campaigns based on conversion rates to confirm that delivery is meeting expectations.

Managing mobile marketing campaigns at scale is time-consuming and resource-intensive, and performance can change at a moment’s notice. Now, instead of constantly checking the progress of your campaigns, we’ve created a convenient Alerting system to notify you proactively of the KPIs you care about. Receive alerts via your preferred method (email, Slack, PagerDuty, SMS) for key aspects of your campaigns to ensure campaigns are meeting your benchmarks.

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Kochava Alerting for mobile marketing campaigns are:

• Real-time
• Based on your key metrics
• Delivered via your preferred method of communication

 

Set up alerts for the metrics that matter

Each campaign has unique goals, ranging from location or audience targeting to KPIs, such as revenue per user (RPU) or clicks per conversion. Whatever the focus, you need to know whether your campaigns are meeting or deviating from expectations.

 

Alerts to meet your goals

Alerting for mobile marketing campaigns is accessible via your Kochava user drop-down menu. The system allows you to customize your alerts with a trigger threshold. Attach a severity level to the alert (low, medium, high) to signal when action is necessary. You can even use the Query tool to further customize alerts.

 

 

Receive alerts based on the following metrics:

• Conversion rate
• Clicks per conversion
• Mean time to install
• Revenue per device
• Revenue
• Install volume
• Event volume
• Click volume
• Impression volume

Filter alerts by network, campaign or tracker to ensure your desired level of precision. The end goal of Kochava Alerts is to automatically update you on the campaign metrics that matter.

 

The Takeaway

Stay on top of campaign performance with Kochava Alerting’s customized notifications. Give yourself peace of mind knowing that Kochava is monitoring your campaigns. We’ll let you know if there’s a problem or if you’ve hit a designated KPI the instant it occurs, keeping you up-to-date as fast as the ecosystem moves.