Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced Perform^[cb], the pioneer of outcome-based user acquisition, as the newest authorized agency partner.

With two industry leaders teaming up, the future of data-driven mobile marketing looks very promising. Kochava and Perform^[cb] are poised to push the envelope on innovation to provide marketers with the tools and solutions they need to succeed in an increasingly complex digital landscape. This partnership marks the start of an exciting new chapter in performance marketing.

The Perform^[cb] way

Since 2002, Perform^[cb] has been providing unique outcome-based solutions for modern marketers and affiliate partners. Utilizing strategies across 25+ digital channels, Perform^[cb] targets marketers’ ideal audience and promotes their brand with AI-powered, high-value placements, ensuring optimal user experiences.

Powered by its patented media buying engine and proprietary anti-fraud software, Perform^[cb] provides mobile marketers, app developers, and publishers with unmatched features such as customized dashboards, real-time reporting and targeting capabilities, proven app store optimization (ASO) strategies, and more. Perform^[cb] prioritizes brands’ key metrics, consistently refining its approach based on their value signals, ensuring top-notch brand performance.

“We’re excited to join forces with Kochava, bringing premium marketing tech solutions to our clients. As an Authorized Partner, we can now harness the full potential of their platform, enhancing our ability to serve marketers effectively,” said Matthew Lord, Chief Strategy Officer at Perform^[cb].”

Brands working with Perform^[cb] can expect transparent, outcome-driven campaigns measured against their key success metrics. As marketers datasets expand, Perform^[cb] continually fine-tune’s traffic alignment to maximize campaign scalability.

Through this partnership, marketers now have access to a wide inventory of both major and emerging digital media channels, allowing brands to reach customers with high-value, brand-safe placements throughout the full buyer funnel. Brands can run high-volume, outcome-based programs through a single point of integration with the Kochava platform.

How do you become a Kochava Authorized Partner?

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

• Measurement & Attribution*
• Fraud Prevention
• User Engagement
• Deep Linking
• iOS 14.5+ and SKAdNetwork
• Apple Search Ads
• Identity Solutions
• MediaLift
• OTT and CTV

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.

For more details, or to enroll in the Authorized Partner Program, visit https://www.kochava.com/agencies/kochava-authorized-partners/.

CANNES, France — June 20, 2023 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the Kochava Publisher’s Suite has been selected by and successfully integrated with major platforms and publishers.

“This marks a significant milestone for our Publisher’s Suite since we launched last year,” said Charles Manning, Founder and CEO, Kochava. “While Kochava has been a long-standing leader in the measurement and attribution category for advertisers, the Publisher’s Suite product is a relatively new technology offering and the market response and traction our publisher customers are experiencing has been nothing short of incredible.”

Kochava Publisher’s Suite has been selected by many of the major OTT and CTV platforms, including LG Ad Solutions, MNTN, NBCUniversal, Roku, Samsung Ads, and Spotify, to help them deliver outcomes-based measurement for their premium inventory. The Kochava Publisher’s Suite also seamlessly integrates with all other mobile measurement partners (MMPs) to offer a flexible solution for publishers.

The Kochava Publisher’s Suite provides clear-labeled ad measurement tech for owned and operated inventory across leading platform-direct and publisher-direct offerings. It helps advertisers understand how their premium inventory drives performance marketing—connecting the dots to business outcomes such as app installs, in-app engagements, website visits and conversions, and more. This, in turn, helps publishers prove the value of their inventory and drive growth with their demand-side partners. Other premium publisher tools in the suite include incremental lift analysis, identity solutions, and turnkey SKAN support for iOS-specific inventory. While the initial adoption of Publisher’s Suite has largely been focused around OTT and CTV the solution is applicable to Retail Media Networks and other premium inventory and walled-garden approaches.

Publishers and platforms that take advantage of the premium supply-side solutions can:

• Better establish correlations between ad delivery and business outcomes for their advertisers
• Command premium CPM, CPI, and CPA rates for their placements
• Get credit for their inventory’s conversions across all devices and platforms
• Enable their advertising partners to visualize their traffic alongside all of their other omni-channel media in their measurement partner dashboard

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating SystemTM (m/OS) from Kochava empowers advertisers and publishers with a privacy-first platform that seamlessly integrates and manages identity, measurement, and data controls. Leverage m/OS to unify all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting to offer the foundation for limitless advertiser and publisher tools. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their website www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn. 

Media Contact 
Leslie Amadio
Director of Public Relations, Kochava
lamadio@kochava.com
208.610.1650 

Collaboration delivers industry-leading measurement capabilities on the self-serve ad platform

SANDPOINT, IDAHO and STOCKHOLM – February 13, 2023 – Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a partnership with DanAds, the Swedish ad tech company that delivers turn-key self-serve enablement for premium publishers. The partnership provides integrated outcomes-based measurement through the Kochava Publisher Suite for any publisher using DanAds to enable self-service media buying.

Program expands footprint in MENA

SANDPOINT, Idaho and ASHDOD, Israel — December 6, 2022 — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Mobupps, a long-standing global adtech champion leveraging machine learning optimization and best-in-class fraud prevention, as its newest Authorized Agency Partner.

“We are excited to welcome Mobupps as the latest addition to the program,” said Arthur Novarina, Regional VP of Sales, EMEA at Kochava.  “With this latest partnership, we look forward to continuing our growth in the region as well as globally.”

Mobupps provides advertisers and publishers with the most value for their media through optimized user acquisition, media targeting, and effective monetization strategies based on 14 years of premier industry expertise. Channel partners can utilize Mobupps’ extensive network to leverage media, placement opportunities, and client insights, with direct access to over 100 of the world’s largest supply-side platforms and seamless integration with all of the key social, search, and programmatic platforms.

“Our team is very enthusiastic about the partnership with Kochava,” said Bella Katsir, Mobupps COO. “We are very confident that this connection will create a much bigger scope of opportunities for all our partners worldwide.”

The Kochava Authorized Partner Program helps businesses improve their skills in maximizing the use of Kochava’s platform. As authorized partners, members are required to attend Kochava Discovery Sessions for in-depth training, which Mobupps has successfully completed. The focus of these sessions is the key marketing functions of the Kochava Marketers Operating System (m/OS), which is the foundation for marketing success across the largest enterprise brands in the world. By joining the ranks of Kochava Authorized Partners, agencies are equipped to leverage the Kochava platform to its maximum potential and competitively position themselves as the preferred choice for advertisers.

The full Authorized Agency Partner course catalog includes:

• Measurement and Attribution (required) 
• iOS 14 & SKAdNetwork
• Fraud Prevention
• User Engagement
• Over-the-top (OTT) and Connected TV (CTV) Measurement
• Identity Solutions
• Subscription Management
• MediaLift Services to Determine Incremental Lift
• Links

Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world. 

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information, visit their website www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

About Mobupps

Mobupps is a media buying powerhouse with direct access to 100+ major worldwide supply-side platforms (SSPs) and seamless integration to all major social, search, and programmatic platforms (Facebook, Tiktok, Google, etc.). We provide advertisers and publishers with accurately targeted users based on their KPIs/business models. Also, Mobupps provides the most efficient way to maximize monetization by using actionable data in real-time and end-user conversion results by attracting the best bids and monitoring with extreme accuracy. 

Mobupps is positioned as a one-stop-shop for both publishers and advertisers to find each other, find the right media and content, and enhance the efficiency of their advertising efforts. We compete with the best in our market as we aim to enable our clients to manage their campaigns fully while directing advertising efforts based on performance KPIs relevant to our clients.

For more information, visit their website www.mobupps.com. Follow Mobupps on social media: LinkedIn and Facebook