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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

Apple’s Privacy-Enhancing Technology (PET) for iOS marketing

What you will learn in this guide:

  • A history of SKAN

  • In-depth explanation and diagrams of how SKAN works

  • Why SKAN is important for iOS app marketers

  • Whether you need to use SKAN for your iOS app

  • Resources to help you get started with SKAN or optimize your current strategy

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