M&C Saatchi Performance, an award-winning global growth marketing agency that continues to take a human approach to connecting brands to people across online channels, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, joined forces as trusted partners for growth.

A Winning Combination

This partnership gives brands the expertise they need to connect with customers and drive business growth. Kochava and M&C Saatchi Performance are well-positioned to partner with brands looking to expand into new markets, launch innovative campaigns, and achieve their full growth potential.

Unmatched Global Reach

Founded in 2006, M&C Saatchi Performance was one of the world’s first mobile marketing agencies, and for nearly two decades, the agency has evolved alongside the mobile ecosystem.

M&C Saatchi Performance works with leading global brands to create targeted, measurable, profitable media strategies that deliver business growth for clients. Our approach involves meticulous media planning and buying across digital channels, leveraging reach on channels such as paid search & social, programmatic, influencer marketing, streaming TV, ASO, and more. As the landscape continues to evolve, measurement will only become more essential.

“Measurement is at the heart of what we do, which is why working with leading platforms such as Kochava is essential,” said Dane Buchanan, Chief Data & Analytics Officer. “As we move forward, our focus will be on guiding clients through the intricacies of privacy changes and their impact on targeting and measurement.”

Measurement Matters. People Matter.

Kochava+M&C Saatchi Performance is a powerful combination of people, performance marketing, and measurement. With Kochava’s best-in-class mobile attribution and analytics platform and M&C Saatchi Performances’ innovative growth marketing strategies, brands will have access to unparalleled insights and expertise. This collaboration will unlock new opportunities for growth marketing.

How do you become a Kochava Authorized Partner?

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

• Measurement & Attribution*
• Fraud Prevention
• User Engagement
• Deep Linking
• iOS 14.5+ and SKAdNetwork
• Apple Search Ads
• Identity Solutions
• MediaLift
• OTT and CTV

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.

For more details, or to enroll in the Authorized Partner Program, visit https://www.kochava.com/agencies/kochava-authorized-partners/.

Partnership rooted in shared values and industry expertise to deliver an elevated standard of client service

Through this new partnership with AppSamurai, which is a one-stop-shop AdTech platform for user acquisition & mobile growth; enabling mobile advertisers to strategically acquire new users for their app from a broad spectrum of mobile placements including DSP & App Discovery (OEM). AppSamurai’s growth consultants are equipped with a deep understanding of the Kochava dashboard and attribution structure. This commitment positions the AppSamurai team as seasoned experts uniquely equipped to provide clients with superior insights and support. The trust, user acquisition proficiency, rich supply capabilities, and technical consultancy that AppSamurai’s platform provides its partners has expanded its reach.

“This strategic partnership with Kochava aligns seamlessly with our commitment to providing unparalleled growth solutions for advertisers,” said Osman Soysal, Managing Director, AppSamurai. “I am particularly excited about the synergy between our comprehensive growth solutions, including AppSamurai DSP, App Discovery (OEM), and AppSamurai for Games, and Kochava’s robust MMP capabilities.”

The Best Choice for Mobile Growth

AppSamurai empowers marketers to reach intended audiences seamlessly using diverse channels, including:

• Precise user acquisition strategy with focused targeting
  • Performance-based, Programmatic DSP inventory & App Discovery via OEMs on partners like Samsung—craft tailor-made user acquisition initiatives aligned with your app’s objectives, audience preferences, and KPIs.</live
• Efficient budget allocation for optimal outcomes
  • Harnessing the potential of machine learning, AppSamurai streamlines your campaign budgets, curbing your acquisition costs and amplifying your ROI.
  • Beyond their cutting-edge technology for campaign optimization and ad fraud prevention, AppSamurai’s seasoned growth consultants stand by your app’s side, ensuring consistent expansion and providing guidance amidst the competitive user acquisition landscape.

AppSamurai’s optimization mechanism guarantees the prudent allocation of your budget toward the users who genuinely matter to you. Together, AppSamurai and Kochava will deliver an unparalleled service boosted by trust, experience, and a shared dedication to excellence.

“We believe AppSamurai’s growth solutions and Kochava’s MMP strength will deliver exceptional value to advertisers and contribute to their mobile success,” continued Soysal.

How do you become a Kochava Authorized Partner?

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

• Measurement & Attribution*
• Fraud Prevention
• User Engagement
• Deep Linking
• iOS 14.5+ and SKAdNetwork
• Apple Search Ads
• Identity Solutions
• MediaLift
• OTT and CTV

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.

‘Twas the Night Before Techmas: 2024 Tech Predictions

It’s the night before Techmas, and as tech leaders settle down for a long winter’s nap, visions of the year to come dance in their heads. As you cozy up with your smart blanket and tell your voice assistant to dim the lights, here are a few predictions to ponder from Kochava’s experts as you wait for the year to come — the future is looking bright!

Charles Manning, Founder & CEO, Kochava
Digital marketing trends that will define 2024

“We believe that the advertising industry will be one of the first at-scale impacted industries through the use of AI and related models. LLM’s are now well known across verticals as being an assist for text, image, and now video-based creations, but much of it is consumer-facing novelty.”

“2024 will be marked as the year that AI, applied to advertising efforts, using privacy-safe models that are trained on first-party data, will be the difference maker on activating and optimizing winning advertising campaigns. Kochava is incorporating AI into our own SaaS stack to apply AI in each of the modules and offerings we deliver which is transforming the way marketers plan, target, activate, measure, optimize and re-target their campaigns.”

Ethan Lewis, CTO, Kochava
Key trends in disruptive technologies for business innovation in 2024

“Enhancing developer experiences, leveraging AI for intelligent applications, democratizing access to advanced technologies, and adapting to regulatory changes in the app store landscape, will fundamentally help organizations rapidly transform and improve their business.”

“Shifts from procedural features to AI-driven predictions and recommendations, tailoring apps to users and advancing data-driven decision-making, will transform the experience for customers, users, product owners, architects, and developers.”

Mark Kellogg, Senior Product Manager, Kochava
The direction of measurement in 2024

“The inclusion of LLM’s into products will rapidly increase productivity, delivery and speed to market, impacting every component of the tech stack from creative assets management to performance and outcomes reporting. The trick will be capturing and maintaining attention with so much noise being introduced into the market.”

“Decreasing the availability of granular, device level data that is shareable between developers/service providers will continue to emphasize the importance of 1st party data collection and proper usage. The opportunity will be in the co-mingling of these 1p datasets together in either sophisticated aggregations or DCR-esque technologies. There are currently several DCR solutions, but I predict progress toward consolidation around only a couple.”

Grant Simmons, VP, Kochava Foundry
The future of the mobile adtech ecosystem in 2024

“There’s an underlying trend on major ecosystem platforms: a movement towards enhancing user privacy. Apple has taken a more direct approach, putting users in the driver’s seat, by asking users for consent. Google is pursuing a more gradual and less disruptive path for its advertising ecosystem. They are looking to phase out third-party cookies and identifiers while introducing new tools that balance user privacy with advertisers’ needs.

“For advertisers, this means adapting to a world where user consent and privacy-preserving methods of advertising are paramount. The success of mobile acquisition strategies will increasingly depend on the ability to respect user privacy choices while providing value and relevance in advertising.”

Gary Danks, GM, AIM by Kochava
DIgital marketing trends on the rise into 2024

“In 2024 where data privacy is rapidly evolving and creating more signal loss, Marketing Mix Modeling (MMM) emerges as a critical tool for marketers. Unlike traditional Touch Attribution models, MMM exceeds the limitations of user-level data analysis, aligning perfectly with a privacy-first ecosystem. It offers a holistic view of the marketing landscape, interweaving all channels to provide a comprehensive picture of investment returns. This advanced approach empowers marketers with a wealth of insights for more strategic, informed decision-making.”

“What sets MMM apart is its ability to dissect the entire marketing mix, assigning precise value to each component’s influence on the final sale. This nuanced understanding surpasses the traditional models, which often credit 100% value to a single touchpoint. This probabilistic approach to measurement offers strategic insights, ensuring that every media investment decision is backed by robust, data-driven intelligence. In 2024, MMM is not just an option; it’s an imperative for forward-thinking marketers aiming to stay ahead in a privacy-centric, ever-evolving marketplace.”

Hamilton Radcliffe, GM, Search Ads Maven by Kochava
The path forward with automation + AI

“AI-driven ASO solutions have already demonstrated an ability to significantly reduce the amount of time it takes to complete a successful campaign. As mobile continues to dominate the digital space, tools like these will become increasingly critical for marketers looking to maximize return on investment.”

“The future of winning in app store optimization is a creative combination of the ASO AI and transparent, exceedingly configurable automation. It’s going to make marketers more efficient and help them see the data more clearly, quickly coming up with creative ideas that work.”

Kochava AI Prompt powered by Generative AI takes data-driven insight discovery into marketers’ own hands through natural and native language processing

SANDPOINT, IDAHO – October 24, 2023 – Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a powerful addition to its robust AI toolset. Kochava AI Prompt unleashes the power of AI to understand multiple languages through the use of natural language processing for global marketers to access and analyze their data.

Kochava AI Prompt is powered by a secure connection to leading AI models to return a SQL script to run against the data within Kochava. None of our customers’ first-party data leaves Kochava, nor is it used to train large language models (LLMs) or Kochava models. Marketers can engage with their data via AI knowing that their (and their users’) privacy and intellectual property are 100% secure.

“The intersection of AI and advertising technologies to create a truly powerful experience across international audiences and cultures is at a tipping point,” said Jason Hicks, GM, Marketers Operating System (m/OS) at Kochava. “For any company looking to reach customers on a global scale, understanding and implementing AI that can handle the nuances of native languages is key while also leveling the playing field through natural language processing so you no longer need to be a data scientist or understand SQL to utilize your data.”

What Kochava AI Prompt Can Do for Marketers:

• Have simple, secure conversations with their universe of first-party data in Kochava
• Rapidly check key performance indicators and success metrics across campaigns
• Get answers to complex data queries in just seconds without SQL
• More easily curate customer segmentation lists for retargeting or suppression
• And much more…

“The roll-out of Kochava AI Prompt represents an industry necessity for all marketers, making data-driven insights more approachable than ever and opening up new possibilities for digital marketing,” continued Hicks.

Kochava has been using machine learning and AI tooling across its diverse solutions suite, including its advanced attribution and fraud prevention products, for years. The company has also been adopting new technologies, such as leveraging LLMs to build new tools.

For example, Search Ads Maven powered by Kochava, a central data and intelligence hub to scale and optimize Apple Search Ads campaigns, features AI suggestions within its Keyword Analysis dashboard, enabling marketers to leverage Generative AI to find new keywords. AI can help marketers think outside the box to find those gems that standard sources aren’t turning up.

This week, Kochava AI Prompt will be released to a select group of customers.

About Kochava
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting, providing the foundation for limitless advertiser and publisher tools. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

Media Contact:
Leslie Amadio
Director of Public Relations
lamadio@kochava.com
208.610.1650

New alignment provides the training and tools to maximize results for client success

With offices in Tel Aviv, Berlin and San Francisco, Z2A Digital powers success in all aspects of user acquisition for global brands. Passionate about driving change in the mobile marketing industry, co-founders Raphi Green and Dan Shabtay, veterans in the field of digital marketing, recognized the frustration caused by inadequate transparency of existing user acquisition agencies and solutions—and the urgent need for a better approach to deliver results.

This new partnership with Kochava provides Z2A Digital with another method to ensure they are monitoring and assessing their clients’ success, secure in the knowledge that they have a good partner to help evaluate and maximize performance.

“We’re thrilled Kochava has built this partnership program that we are proud to be a part of at Z2A Digital,” said Raphael Green, CEO & Co-Founder, Z2A Digital. “Since we were founded four years ago, we’ve always believed partnerships with the top players in the ecosystem are a key step in delivering the best results for our clients. We want to build on this initial step with Kochava to make sure we both continue to grow and succeed.”

Kochava + Z2A Digital—The Pursuit of Excellence

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, is built on a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, making Kochava trusted by top brands to harness their data for growth. Similarly, Z2A Digital’s approach to client success is based on four T’s that put the customer first:

Tech: when they see a problem, they have the expertise and experience to build a solution for it in-house, instead of relying on off-the-shelf or white label options that may not fit their clients’ needs

• Team: their team of experts oversees all of their operations, and are continuously optimizing performance and working with clients to decide on growth goals
• Tactics: their track record of results is due to the way they think differently about channel mixes, finding the places where the users that match our clients needs hang out — and getting them into our clients’ apps.
• Transparency: they offer comprehensive reporting and open billing based on how they meet the KPIs clients value. Their clients value honest feedback and proactive updates.

How do you become a Kochava Authorized Partner?

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

• • Measurement & Attribution*
  • Fraud Prevention
  • User Engagement
  • Deep Linking
  • iOS 14.5+ and SKAdNetwork
  • Apple Search Ads
  • Identity Solutions
  • MediaLift
  • OTT and CTV

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.