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Connected TV (CTV) and OTT Analytics & Attribution

Discover new growth through connected TV (CTV) and over the top (OTT).
Measure your success with Kochava.

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TV streaming is booming.

Whether you’re a streaming service with an OTT app, or a performance marketer looking to drive growth through OTT, Kochava can help.

Solutions for TV Streaming Services

ctv device streaming ott content
  • Measure your unique subscribers across devices and platforms with IdentityLink®
  • Capture full funnel engagement from install, to free trial, to subscription and renewal
  • Attribute conversions across omni-channel media efforts from mobile search, social and display to OTT programmatic & direct
  • And more…

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Solutions for Advertisers

ctv device with pizza ad
  • Seamlessly launch mobile acquisition or reengagement campaigns with the leading OTT and CTV partners
  • Attribute cross-screen conversions from OTT/CTV to mobile, tablet, and other connected devices
  • Understand how OTT campaigns drive mobile app engagement and other key performance indicators (KPIs)
  • Visualize OTT campaign performance alongside all other omni-channel media efforts
  • And more…

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Experience the largest selection of connected TV & OTT growth partners

Don’t be held back by limited integrations. Kochava supports the largest array of programmatic, platform-direct, and publisher-direct integrations for campaign activation on OTT and connected TV.

logo farm partners

Explore OTT advertising partners in the Kochava Media Index.

Roku certified partner

Kochava is a certified Roku Measurement Partner, providing cross-device, cross-platform attribution for your Roku campaigns.

Grant Cohen

“The largest streaming apps in the world rely on Roku for distribution of their properties, and we find, more often than not, their preferred attribution provider is Kochava.“

Grant Cohen
Head of Audience Development, Roku

Attribute same-screen and cross-screen conversions

Today’s consumer is active across multiple devices and screens. In fact, a majority of consumers browse on a second device while watching TV. Capture the full impact of your OTT spend with Kochava.

Rokusamescreenandcross screenattributionflowdiagram

Measure all devices and platforms where users are watching and converting

ctv devices
non ctvdevices

Smart TVs
Amazon Fire, Android, Apple, LG, Roku, Samsung, Vizio

Game Consoles
PlayStation, Xbox

Streaming Boxes & Sticks
Amazon Fire, Apple TV, Chromecast, Roku

Mobile
Android, iOS, Huawei

Tablets
Amazon Fire, Android, iPad

Desktop/Laptop
Chrome OS, MacOS, Windows

Meet the Kochava OTT SDK library for measuring CTV

For platforms not listed here, Kochava provides alternate integration support, including server-to-server integration. Learn more here.

Power effective identity resolution across devices and channels with IdentityLink®

IdentityLink® enables you to connect user identity to device-level behavior to get a clear picture of the user journey across all touchpoints.

Kochava IdentityLink devices and households

OTT & CTV: Trends, Developments and Opportunities

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Helpful OTT Content for Marketers

Learn more about OTT and CTV advertising with our free guides and webinars.

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1. Forbes Insights Report (Link)