WEBINAR | Embracing Contextual Advertising for Privacy-Safe Growth April 24 10AM PDT
Mobile App Consent Management Platform
Intelligent Consent Manager™ from Kochava offers a FREE, premium user privacy and consent tool for CCPA, GDPR, and beyond.
Turnkey Consent Management Tools for App Developers
Leverage Kochava’s built-in consent management platform to:
Prompt app users with the appropriate consent dialogue based on their regional jurisdiction
Capture and syndicate user consent strings across your marketing tech stack for compliance
Easily manage configurations with server-side controls
Streamline compliance efforts for GDPR, CCPA, and other consumer privacy regulations
From the California Consumer Privacy Act (CCPA) to the General Data Protection Regulation (GDPR) in Europe, the next generation of mobile app marketing is privacy-first. Our consent management tools are designed to help you facilitate compliance across your mobile app properties.
Mobile app consent tools for CCPA
What is CCPA?
The California Consumer Privacy Act (CCPA) requires brands to provide consumers with a comprehensive description of their online and offline practices regarding the collection, use, disclosure, and sale of personal information and of the rights of consumers regarding their personal information. Privacy policies must be designed and presented in a way that is easy to read and understandable to an average consumer. Developers must provide consumers a mechanism to “opt-out” from having their personal data sold, with stricter “opt-in” mechanisms for minors. See full legislation here. Have questions about CCPA? Visit our FAQ.
How can Kochava help?
Kochava enables developers and publishers to implement user consent functionality for CCPA.
Features include:
- Adherence to IAB CCPA Consent Framework for standardization and scale
- Full consent string capture and audit log
- Out-of-the-box text and design with custom configurability
- Support for native iOS and Android
- Headless implementation available
- CA only, multiple states, or all US geotargeting
Server-side CCPA controls within the Kochava dashboard.
Mobile app consent tools for GDPR
What is GDPR?
The General Data Protection Regulation (GDPR) requires more transparency and openness about how companies use consumer data. The regulations are intended to protect the data rights of residents in the European Union, but affect companies worldwide. Brands need to provide an effective way to ask their clients for permission to use their data. After a user has given their permission, marketers must have a way to log the user’s consent and inform all the other parties in the app. See official legislation and resources here. For information on data processors vs. data controllers, visit: https://www.kochava.com/support-privacy/#GDPR.
How can Kochava help?
Kochava offers app publishers and developers the ability to detect a user’s geographic region and trigger appropriate GDPR consent prompts based on presence within the EU. “opt-in” consent responses can be captured for syndication across their marketing tech stack.
Features include:
- User consent opt-in capture and audit log
- SDK shut-down for non-opt-in users
- Support for native iOS and Android
- Headless implementation available
- EU-only or Global geotargeting
Server-side GDPR controls within the Kochava dashboard.
Request a demo
Intelligent Consent Manager™ is free for all Kochava customers.
