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What is ROAS?
Return on Ad Spend (ROAS) | Definition
ROAS (Return on Ad Spend) measures the effectiveness of a digital ad campaign. It is used to determine what advertising methods are working and which are not and how to improve in the future.
How to calculate return on ad spend:
ROAS = Revenue / Advertising Cost
Related Terms
Do you want to track ROAS for your App or Digital Marketing efforts? Request a Demo today!
