WEBINAR | Embracing Contextual Advertising for Privacy-Safe Growth April 24 10AM PDT
Measure Out-of-Home (OOH), Advanced TV, & Linear TV Ad Spend Efficacy
Kochava Strategic Services provide advanced measurement solutions to help you understand online engagement driven by OOH/digital out-of-home (DOOH), advanced TV, and linear TV ad spend.
Get data-driven insights on the true impact of your campaigns running outside of social and programmatic digital advertising channels.
OOH and DOOH
OTT and Advanced TV
Linear TV
Out-of-Home (OOH) and Digital-Out-of-Home (DOOH)
Outdoor advertising is making a comeback. Billboards, bus signs, and park benches are turning digital—creating a more dynamic and flexible ad experience.
With Kochava MediaLift solutions for OOH and DOOH advertising, marketers can now attribute user engagement on a mobile app and web back to these campaigns.
OOH advertising placements in the United States. Capitalize on this ad space with data-driven performance insights from Kochava.
*Source: https://oaaa.org/StayConnected/PressReleases/tabid/327/id/4923/Default.aspx
Connecting OOH Ads to Mobile Engagement
Advanced TV
Ad spend on over-the-top (OTT) devices and connected TV inventory is booming—but how do your ads translate into meaningful user engagement and higher LTV in-app or online?
“The features that really make Kochava stand out are not only the attribution pieces but also the way that Kochava is rapidly evolving their product.”
Chris Barcinas
Director, Integrated Marketing, Experian Customer Services
Determine Mobile Engagement Lift from Linear TV Ads.
Tracking linear TV ads and their connection to mobile app activity is anything but conventional.
With Kochava Advanced Measurement, let our data science teams onboard your TV ad spot logs and then analyze baseline engagement trends pre- and post-campaigns to uncover genuine lift in user engagement.
Did you know that on average, for every hour of TV, there are 16 minutes of commercials? That’s about
384
minutes per day
11,520
minutes per month
140,160
minutes per year
Don’t miss another minute of linear TV attribution.
Source: https://www.statista.com/statistics/1025656/ad-time-primetime-national-tv-on-cable-networks-us/
