Challenge

The North Face boasts a robust and widespread international footprint in the retail sector, encompassing a diverse range of lifestyle products and sports apparel catered to athletes, adventurers, and urban residents alike. Given the multitude of brand entities under its umbrella, The North Face employs owned media channels strategically to maintain adaptability and reinforce brand authority. Faced with numerous channels and user touchpoints, their marketing team needed a way to efficiently bring all the data from their media channels and in-app events together into a single platform.

Solution

In pursuit of utmost accuracy in attribution metrics, The North Face marketing team sought a comprehensive solution to effectively evaluate their extensive portfolio of owned media assets and resulting in-app activity of their XPLR program. They seamlessly integrated Kochava’s mobile measurement solutions into their apps, enabling swift and precise measurement of their owned media campaigns, encompassing SMS, email, Kochava SmartLinks-enhanced QR codes, and The North Face website.

Furthermore, leveraging the app data measured through Kochava, The North Face adeptly identifies which product(s) should be prominently featured on their app home screen carousel to drive the most engagement as well as which in-app touchpoints users interact with the most to gain rewards points (eg, refer a friend, National Park and National Monument check-ins, using reusable bags when shopping in stores) through their XPLR program.

Impact

The North Face has successfully consolidated all paid and owned media channels onto a single, unified platform, enhancing data integrity and providing valuable insights into the origins of their most devoted clientele. Armed with a comprehensive overview of campaign performance, they can readily identify the top-performing channels and in-app events that foster the most impactful growth.

Within a span of 60 days, The North Face witnessed an impressive 41% surge in new user acquisition and more than a 60% increase in app users who joined the XPLR pass program through their owned media channels, showcasing consistent month-over-month growth and an overall boost in app engagement.

Challenge

Focus Brands sought to enhance its mobile ordering capabilities and augment overall user engagement with its mobile apps. Given the extensive presence of locations, the marketing team contemplated strategies to incentivize customers towards utilizing the app during their in-store visits.

Solution

Focus Brands successfully implemented Kochava mobile measurement solutions into their entire portfolio of mobile apps, enabling them to achieve comprehensive and precise omni-channel measurement and attribution data across their entire range of apps and marketing campaigns within a unified platform.

Once integrated, Focus Brands strategically utilized Kochava SmartLinks technology to extract invaluable insights regarding customer engagement derived from their QR codes, across all U.S. locations and QR code placements (eg, packaged goods, in-store signage, point-of-sale labeling). This allowed them to connect the dots between a QR scan to an app install as well as any defined down-funnel in-app engagement.

Seeking to optimize the utilization of QR codes, the marketing team aimed to ascertain the precise areas within their stores where QR codes were scanned. By placing QR codes on in-store signage, strategically positioning them at the checkout counters and dining tables, Focus Brands could effectively pinpoint the precise locations where customers exhibited the highest level of interaction with QR codes, thereby discerning the impact it had on enhancing in-app engagement.

Impact

Through careful analysis, Focus Brands observed that the strategic placement of QR codes for certain brands on tables yielded significantly higher levels of customer engagement compared to QR codes positioned at the registers. This observation provided valuable insights to the marketing team, enabling them to optimize the placement of QR codes within their stores for maximum effectiveness. This strategic realignment of QR code positions correlated with a notable increase in overall customer loyalty sign
ups and stickiness.

Challenge

L&L Creative wanted to understand which ad networks were driving the highest quality GoFlirt app installs and better optimize their ad spend to those high-performing networks.

Solution

L&L Creative integrated Kochava Free App Analytics® (FAA) into their GoFlirt app and gained omni-channel measurement and attribution data across their paid media sources. Within the Kochava dashboard, L&L Creative can seamlessly measure campaigns with thousands of different ad networks and publishers with their top attributed networks including Google Ads and Twitter. The performance data captured from these networks can be segmented by geo location, campaign attributes (eg. ad group, creative, keyword, etc.), user retention, post-install engagement, device type and operating system, and many other segmentation filters. The ability to understand user engagement across any cohort of these segmentations enables the L&L Creative team to understand what strategies lead to flirtatious engagement in their app.

Impact

With Kochava as their single source of truth, L&L Creative has a complete view into which ad network partners and marketing strategies drive the most app installers, allowing them to focus their ad spend accordingly. The ability to view all of their media partners in one dashboard helps L&L Creative optimize their user acquisition and increase app installs, with Kochava measuring over 40k installs for attribution in just 30 days.