Achieving Peak App Engagement and Loyalty with Owned Media Measurement
VERTICAL: eCommerce | SOLUTION: Measurement & Attribution
TAKEAWAYS
From all owned media sources:
VF Corporation stands as a global company in the realm of apparel, footwear, and accessories, forging meaningful connections between individuals and lifestyles, activities, and cherished experiences. Its portfolio comprises a collection of legendary outdoor, active, and workwear brands, epitomizing excellence and impact in the industry. One of those brands, The North Face, has an eCommerce app that rewards users who join the XPLR Pass program with loyalty points as they shop.
Challenge
The North Face boasts a robust and widespread international footprint in the retail sector, encompassing a diverse range of lifestyle products and sports apparel catered to athletes, adventurers, and urban residents alike. Given the multitude of brand entities under its umbrella, The North Face employs owned media channels strategically to maintain adaptability and reinforce brand authority. Faced with numerous channels and user touchpoints, their marketing team needed a way to efficiently bring all the data from their media channels and in-app events together into a single platform.
Solution
In pursuit of utmost accuracy in attribution metrics, The North Face marketing team sought a comprehensive solution to effectively evaluate their extensive portfolio of owned media assets and resulting in-app activity of their XPLR program. They seamlessly integrated Kochava’s mobile measurement solutions into their apps, enabling swift and precise measurement of their owned media campaigns, encompassing SMS, email, Kochava SmartLinks-enhanced QR codes, and The North Face website.
Furthermore, leveraging the app data measured through Kochava, The North Face adeptly identifies which product(s) should be prominently featured on their app home screen carousel to drive the most engagement as well as which in-app touchpoints users interact with the most to gain rewards points (eg, refer a friend, National Park and National Monument check-ins, using reusable bags when shopping in stores) through their XPLR program.
Impact
The North Face has successfully consolidated all paid and owned media channels onto a single, unified platform, enhancing data integrity and providing valuable insights into the origins of their most devoted clientele. Armed with a comprehensive overview of campaign performance, they can readily identify the top-performing channels and in-app events that foster the most impactful growth.
Within a span of 60 days, The North Face witnessed an impressive 41% surge in new user acquisition and more than a 60% increase in app users who joined the XPLR pass program through their owned media channels, showcasing consistent month-over-month growth and an overall boost in app engagement.
“Having our app event data in one platform has allowed us to understand which of our owned channels drives the most in-app engagement and what products we should highlight on our home tab marketing carousel.”
–Mike Reese, Mobile Marketing Manager
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for publishers. Kochava makes no guarantee of individual results.
The post Case Study – Achieving Peak App Engagement and Loyalty with Owned Media Measurement appeared first on Kochava.
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Growing Customer Stickiness with SmartLinks-Enhanced QR Codes
VERTICAL: Food & Drink | SOLUTION: QR Codes, SmartLinks
TAKEAWAYS
SmartLinks-Enhanced Experience Correlates with:
Data gathered from May 2023 –
June 2023 based on Kochava measurment metrics.
Focus Brands is a leading developer of global, multi-channel Fast Casual brands such as Cinnabon, Jamba, Auntie Anne’s, McAlister’s Deli, and Schlotzky’s. Their collection of brands is united under one company that’s leading the industry through product innovation, cutting edge business practices and an expansive media presence.
Challenge
Focus Brands sought to enhance its mobile ordering capabilities and augment overall user engagement with its mobile apps. Given the extensive presence of locations, the marketing team contemplated strategies to incentivize customers towards utilizing the app during their in-store visits.
Solution
Focus Brands successfully implemented Kochava mobile measurement solutions into their entire portfolio of mobile apps, enabling them to achieve comprehensive and precise omni-channel measurement and attribution data across their entire range of apps and marketing campaigns within a unified platform.
Once integrated, Focus Brands strategically utilized Kochava SmartLinks technology to extract invaluable insights regarding customer engagement derived from their QR codes, across all U.S. locations and QR code placements (eg, packaged goods, in-store signage, point-of-sale labeling). This allowed them to connect the dots between a QR scan to an app install as well as any defined down-funnel in-app engagement.
Seeking to optimize the utilization of QR codes, the marketing team aimed to ascertain the precise areas within their stores where QR codes were scanned. By placing QR codes on in-store signage, strategically positioning them at the checkout counters and dining tables, Focus Brands could effectively pinpoint the precise locations where customers exhibited the highest level of interaction with QR codes, thereby discerning the impact it had on enhancing in-app engagement.
Impact
Through careful analysis, Focus Brands observed that the strategic placement of QR codes for certain brands on tables yielded significantly higher levels of customer engagement compared to QR codes positioned at the registers. This observation provided valuable insights to the marketing team, enabling them to optimize the placement of QR codes within their stores for maximum effectiveness. This strategic realignment of QR code positions correlated with a notable increase in overall customer loyalty sign
ups and stickiness.
“Kochava SmartLinks give us a new level of visibility into how our QR code placements in-store and across other mediums drive mobile app adoption and increased customer stickiness. Our distribution strategy for QR codes is now much more data driven and we’re seeing direct results in the form of increased engagement.”
—Danny Koenig, Marketing Analytics Manager at Focus Brands
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for publishers. Kochava makes no guarantee of individual results.
The post Focus Brands and SmartLinks appeared first on Kochava.
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Aided by Kochava Experts, Uber Recovers Millions from Ad Fraud Scheme
VERTICAL: Ride-share | SOLUTION: Kochava FoundryTM Strategic Services
Started in 2009, Uber is the world’s largest ride-sharing company and has innovated the mobility-as-a-service industry with its expanding service offerings such as Uber Eats, Uber for Business, Uber Freight, and more.
TAKEAWAYS
Challenge
To drive growth for their ride-sharing business in both Uber Drivers and Uber Riders, the Uber marketing team spent millions of dollars on advertising campaigns with various agencies and advertising networks across a multi-year period.
Uber had concerns about both ad fraud and brand safety. Most specifically they wanted to ensure their ads would not be displayed on publisher apps or websites with adult content or other controversial material. In an effort to protect themselves, Uber included legal clauses in their insertion order (IO) contracts with networks & agencies to require transparent reporting of all publisher site IDs where their ads would appear.
Although Uber’s user acquisition campaigns seemed successful based on the performance reporting provided by their ad networks and agencies, the marketing team grew suspicious that the reported KPIs were simply too good to be true. Additionally, they were receiving a growing log of first-hand accounts from customers reporting Uber ads appearing on adult content sites and extreme news publications. Uber knew they needed to get to the bottom of what was going on, but to do so they needed help.
Solution
Uber engaged the fraud solutions team at Kochava, based upon their reputation as the leading fraud experts in the mobile advertising industry and their history of serving Fortune 500 companies. An initial consultation with Kochava data scientists and fraud analysts confirmed the validity of the concerns from the Uber team – a deeper investigation was most certainly warranted.
Uber officially hired Kochava to conduct an in-depth fraud audit. Over 58 billion transaction records were onboarded to Kochava’s secure data lake for processing through Kochava’s advanced, AI-driven fraud detection and mitigation suite.
The records included Uber app installs and events, impression and click logs from marketing campaigns across multiple ad networks & agencies, and much more. The data was vetted for the presence of fraud by Kochava’s collection of over 24 distinct fraud detection methods. These methods utilize machine learning, pattern recognition, and other AI-driven modeling that sniff out ad fraud tactics including click flooding, install hijacking, site ID spoofing, and device ID reset fraud, among others.
Impact
The Kochava fraud audit produced evidence of significant ad fraud and violation of the IO terms set forth by Uber across multiple ad networks and agencies. The financial impact of the audit’s findings was significant enough to lead Uber to formally file lawsuits against multiple agencies and the ad networks they worked with. Uber’s in-house counsel retained the services of Reed Smith, a globally renowned law firm, who called on Kochava as expert witnesses throughout significant law and motion practice relating to fraud and racketeering claims.
“Kochava’s investigative fraud work was comprehensive and thorough. Their ability to illustrate the complex inner workings of digital ad fraud to the courtroom audience had a profound impact on the success of our litigation. Justice was served.”
–Randall Haimovici, Associate General Counsel, Uber
With the investigative fraud audit and expert testimony provided by Kochava, Uber’s in-house counsel and Reed Smith recovered over $6 million in damages from one lawsuit alone. Members of the team from Kochava, Uber, and Reed Smith spoke about the case and what it means for digital advertising to a standing room only audience at Mobile World Congress (MWC) 2022 in Barcelona.
If your KPIs seem too good to be true, trust your instincts. A Kochava fraud audit can help you reduce your fraud loss and clean up your traffic for better genuine performance.
IMAGE: Grant Simmons, VP, Kochava Foundry (second from right) speaks on stage at Mobile World Congress (MWC) 2022 in Barcelona about Kochava’s role in Uber’s successful litigation. He is joined by Randall Haimovici, Associate General Counsel, Uber, and John P. Bovich, Partner, Reed Smith.
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for publishers. Kochava makes no guarantee of individual results.
The post Aided by Kochava, Uber Recovers Millions from Ad Fraud Scheme appeared first on Kochava.
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Dating App Increases Engagement with Omni-Channel Attribution
VERTICAL: SOCIAL | SOLUTION: ATTRIBUTION & MEASUREMENT
TAKEAWAYS
L&L Creative’s app, GoFlirt, is a dating app that makes it easy to meet new people by connecting with other users nearby. Simply swipe on profiles, see other users who have viewed your profile and chat with anyone at any time.
Challenge
L&L Creative wanted to understand which ad networks were driving the highest quality GoFlirt app installs and better optimize their ad spend to those high-performing networks.
Solution
L&L Creative integrated Kochava Free App Analytics® (FAA) into their GoFlirt app and gained omni-channel measurement and attribution data across their paid media sources. Within the Kochava dashboard, L&L Creative can seamlessly measure campaigns with thousands of different ad networks and publishers with their top attributed networks including Google Ads and Twitter. The performance data captured from these networks can be segmented by geo location, campaign attributes (eg. ad group, creative, keyword, etc.), user retention, post-install engagement, device type and operating system, and many other segmentation filters. The ability to understand user engagement across any cohort of these segmentations enables the L&L Creative team to understand what strategies lead to flirtatious engagement in their app.
Impact
With Kochava as their single source of truth, L&L Creative has a complete view into which ad network partners and marketing strategies drive the most app installers, allowing them to focus their ad spend accordingly. The ability to view all of their media partners in one dashboard helps L&L Creative optimize their user acquisition and increase app installs, with Kochava measuring over 40k installs for attribution in just 30 days.
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.
The post Dating App Increases Engagement with Omni-Channel Attribution appeared first on Kochava.
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Driving Repeat Customers with Appealing Mobile Rewards
VERTICAL: FOOD & DRINK | SOLUTION: MEASUREMENT & ANALYTICS
In 30 days across both Android and iOS apps:
Moe’s Southwest Grill is a popular quick service restaurant (QSR) chain offering a variety of food options for pickup and delivery. Their mobile app makes it easy for patrons to place an order and collect rewards every time they make a purchase.
CHALLENGE
Moe’s offers an enticing rewards program through their mobile app and website with deals based on location, reward points, and special bonuses. Moe’s needed visibility into the patrons installing their mobile app, making purchases, and engaging with their rewards program in order to improve the overall effectiveness
of the program.
SOLUTION
By integrating Kochava’s software development kit (SDK) into their iOS and Android apps, Moe’s was able to gather real-time mobile app traffic. It allows them to see where their new app installs are coming from and target those locations with specific deals and promotions. Additionally, they can segment patrons who checked out and made a purchase as a guest versus those that registered with their rewards program. Moe’s is also able to identify which coupons and reward redemptions patrons are utilizing most.
IMPACT
In just over 30 days, Moe’s registered rewards patrons who made a purchase within their app accounted for 72% more purchases than the patrons who checked out as a guest. Moe’s ability to view their mobile app analytics helps them understand the correlation between their reward offers and purchases, thus providing valuable insights into the behavior of their new and existing patrons.
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.
The post Driving Repeat Customers with Appealing Mobile Rewards appeared first on Kochava.
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Revitalizing Engagement Through Contactless Marketing Channels
From the iOS Smart Banner,
Jamba drove:
Jamba, a popular quick service restaurant (QSR) chain offering juice, smoothies, and food, provides their customers with easy order-ahead capabilities for simple pickup and delivery through their mobile app.
CHALLENGE
The upward trend of contactless order and delivery services prompted Jamba to streamline their purchasing process. They wanted to create a more friction-free user experience for their customers to encourage mobile purchases.
SOLUTION
Once Jamba integrated the Kochava SDK into their iOS app, they added an iOS Smart Banner on their mobile website to prompt users to click the banner and download the app for the best ordering experience. Soon, they were able to view attribution details across their owned media channels along with full-funnel user engagement and revenue.
IMPACT
Jamba has optimized their contactless engagement channels and ordering processes by utilizing owned media, specifically iOS Smart Banners, which now account for over 13% of their total installs. With the increase in app installs, Jamba can easily measure user engagement and reengage with their customers through other marketing channels, such as in-app promotions, increasing lifetime value (LTV) and return on investment (ROI).
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.
The post Revitalizing Engagement Through Contactless Marketing Channels appeared first on Kochava.
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Boosting Pizza Sales Through Mobile
Donatos is a regional pizza franchise with a pizza delivery service app for both iOS and Android devices. The Donatos app allows customers to order signature pizzas, customize orders, and save past order information for easy and quick reordering.
CHALLENGE
As a beloved pizza chain, Donatos launched a mobile app to boost engagement with their patrons, offering easy access to menu promotions, and streamlining the ordering process. The team wanted to have more insights into app installs and in-app orders, to understand what factors drove repeat customers. This data would help them improve overall sales.
SOLUTION
Donatos integrated the Kochava software development kit (SDK) into both their apps and gained insights into the user journey of their patrons as they work their way through the ordering process. Their team was able to see who registered for an account versus who checked out as a guest to optimize the registration process accordingly. In addition, seeing which menu items were most popular among different segments of app users enabled them to tailor more enticing promotional offers.
IMPACT
With the new insights gleaned from the app engagement data gathered by Kochava, Donatos created a rewards program to encourage patrons to create a profile and earn points that can be redeemed for discounts on pizzas and more. Over 90 days they increased the purchase rate by almost 8%, increased order revenue by 34%, and boosted installs by over 27%.
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.
The post Boosting Pizza Sales Through Mobile appeared first on Kochava.
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eSound Tunes into Attribution Insights
Spicy Sparks’s app, eSound, is available in the Apple store and Google Play store with a rating of over 4.5/5. eSound allows users to stream music for free and offers a paid version that provides subscribers with ad-free listening.
CHALLENGE
Spicy Sparks needed to understand which marketing channels and campaign strategies were bringing in first-time subscribers to maximize their growth efforts for the highest return on ad spend (ROAS).
SOLUTION
Spicy Sparks integrated the Kochava SDK into eSound and was quickly able to measure full funnel engagement to see who installed their app, registered for a trial, and ultimately subscribed. Combined with omni-channel campaign tracking and attribution, Spicy Sparks was able to discern which marketing efforts and strategies were most successful in growing their subscriber footprint.
IMPACT
Spicy Sparks was able to direct ad spend toward their most successful acquisition channels, partners, keywords, and creatives. By finely tuning their overall user acquisition efforts, they achieved higher paywall conversions, converting more free listeners to paying subscribers.
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.
The post eSound Tunes into Attribution Insights appeared first on Kochava.
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