As IQAir’s user base expanded significantly, they recognized a promising opportunity to implement in-app events aimed at understanding user journeys within the app. By acquiring these valuable insights, they effectively optimized the user experience, elevating app engagement levels. The integration of in-app events further enriched IQAir’s pool of user information and bolstered their data capacity, thereby facilitating seamless support for their sustained and continuous growth.

Impact

IQAir now possesses the capacity to discern the geographical distribution of their app users, thereby facilitating the optimization of the user experience tailored to specific geographic regions. Moreover, they have successfully gained comprehensive insights into their user base across both of their applications.

Within a condensed time frame of 60 days, IQAir witnessed an app install growth surge of over 150% month-over-month. In addition, during a 30-day span, they meticulously measured an impressive 11.8 million in-app events, further solidifying their data-driven approach to enhancing app performance and user engagement.

Challenge

The North Face boasts a robust and widespread international footprint in the retail sector, encompassing a diverse range of lifestyle products and sports apparel catered to athletes, adventurers, and urban residents alike. Given the multitude of brand entities under its umbrella, The North Face employs owned media channels strategically to maintain adaptability and reinforce brand authority. Faced with numerous channels and user touchpoints, their marketing team needed a way to efficiently bring all the data from their media channels and in-app events together into a single platform.

Solution

In pursuit of utmost accuracy in attribution metrics, The North Face marketing team sought a comprehensive solution to effectively evaluate their extensive portfolio of owned media assets and resulting in-app activity of their XPLR program. They seamlessly integrated Kochava’s mobile measurement solutions into their apps, enabling swift and precise measurement of their owned media campaigns, encompassing SMS, email, Kochava SmartLinks-enhanced QR codes, and The North Face website.

Furthermore, leveraging the app data measured through Kochava, The North Face adeptly identifies which product(s) should be prominently featured on their app home screen carousel to drive the most engagement as well as which in-app touchpoints users interact with the most to gain rewards points (eg, refer a friend, National Park and National Monument check-ins, using reusable bags when shopping in stores) through their XPLR program.

Impact

The North Face has successfully consolidated all paid and owned media channels onto a single, unified platform, enhancing data integrity and providing valuable insights into the origins of their most devoted clientele. Armed with a comprehensive overview of campaign performance, they can readily identify the top-performing channels and in-app events that foster the most impactful growth.

Within a span of 60 days, The North Face witnessed an impressive 41% surge in new user acquisition and more than a 60% increase in app users who joined the XPLR pass program through their owned media channels, showcasing consistent month-over-month growth and an overall boost in app engagement.

Challenge

Focus Brands sought to enhance its mobile ordering capabilities and augment overall user engagement with its mobile apps. Given the extensive presence of locations, the marketing team contemplated strategies to incentivize customers towards utilizing the app during their in-store visits.

Solution

Focus Brands successfully implemented Kochava mobile measurement solutions into their entire portfolio of mobile apps, enabling them to achieve comprehensive and precise omni-channel measurement and attribution data across their entire range of apps and marketing campaigns within a unified platform.

Once integrated, Focus Brands strategically utilized Kochava SmartLinks technology to extract invaluable insights regarding customer engagement derived from their QR codes, across all U.S. locations and QR code placements (eg, packaged goods, in-store signage, point-of-sale labeling). This allowed them to connect the dots between a QR scan to an app install as well as any defined down-funnel in-app engagement.

Seeking to optimize the utilization of QR codes, the marketing team aimed to ascertain the precise areas within their stores where QR codes were scanned. By placing QR codes on in-store signage, strategically positioning them at the checkout counters and dining tables, Focus Brands could effectively pinpoint the precise locations where customers exhibited the highest level of interaction with QR codes, thereby discerning the impact it had on enhancing in-app engagement.

Impact

Through careful analysis, Focus Brands observed that the strategic placement of QR codes for certain brands on tables yielded significantly higher levels of customer engagement compared to QR codes positioned at the registers. This observation provided valuable insights to the marketing team, enabling them to optimize the placement of QR codes within their stores for maximum effectiveness. This strategic realignment of QR code positions correlated with a notable increase in overall customer loyalty sign
ups and stickiness.

Challenge

With a focus on subscription-based monetization, the Forsyte marketing team needed a solution to maximize quality user acquisition (UA) optimized toward users that convert from trial uptake to paying subscribers.

Solution

Foresyte first integrated Free App Analytics® (FAA) to consolidate their campaign measurement and attribution across multiple media partners, including TikTok and Apple Search Ads. Rather than jumping from dashboard to dashboard to piece together overall performance, they now had unified omni-channel marketing attribution in one dashboard and a single source of truth. This enabled them to understand which channels, partners, and campaign strategies delivered users most likely to complete free trials and become paying, high lifetime value (LTV) subscribers. From there, they were able to increase their return on ad spend (ROAS) across high performing channels and exponentially grow their overall subscriber base.

On the back of this growth, Foresyte needed to scale, running more campaigns with influencers and affiliate partners, as well as measuring owned media initiatives. Foresyte upgraded their Kochava account for expanded attribution configurability, longer data retention, row-level reporting, and new access to the Kochava SmartLinks deep linking suite. SmartLinks enabled Foresyte to create friction-free user journeys for their influencer campaigns and other paid and owned media. They can seamlessly drive users from any device or marketing channel to the App Store to download their app or reengage existing users to bring them back into the app to subscribe. By upgrading from FAA to Kochava’s affordable Foundation plan, Foresyte gained enhanced features and data capacity to support their breakaway growth journey.

Impact

Foresyte is able to dictate the exact point of conversion and accurately determine attribution whether it’s from their website, QR codes, SMS, influencer campaigns, or other media channels. In just 60 days, Foresyte increased their app install growth by 43% and boosted subscriptions by more than 63% month-over-month.

Challenge

To understand how their mobile marketing campaigns drive new user acquisition (UA), the BOSS Revolution marketing team relies on a mobile measurement partner (MMP). An MMP’s role is to capture their omni-channel marketing data and attribute app installs across their various paid media partners, which informs the cost-per-install (CPI) payouts the team makes to each partner. Due to fluctuations in how customers use their mobile apps, their team needed to ensure that the MMP would deduplicate returning users who may have uninstalled the app for a period of time or went dormant over an extended timeframe.

Solution

While cross-comparing multiple MMP offerings, the BOSS Revolution team chose to implement Kochava due to its support for lifetime install deduplication regardless of their chosen data retention range.
Other MMPs only offered install deduplication in line with data retention, which was limited to 90 days to a 1-year maximum. The resulting percentage of BOSS Revolution’s users that would be reattributed (a.k.a. their buyback rate) was estimated to be anywhere between 15-30%. Based on their average CPI and projected growth, use of the other MMPs would mean facing additional ad spend costs to the tune of tens to hundreds of thousands of dollars a month.

Impact

Implementing Kochava as their MMP, BOSS Revolution benefited from lifetime install deduplication. By ensuring they would never pay CPI twice for the same user device, their team was able to save 15-30% of their UA budget, ensuring every ad dollar went toward driving true growth.

Challenge

L&L Creative wanted to understand which ad networks were driving the highest quality GoFlirt app installs and better optimize their ad spend to those high-performing networks.

Solution

L&L Creative integrated Kochava Free App Analytics® (FAA) into their GoFlirt app and gained omni-channel measurement and attribution data across their paid media sources. Within the Kochava dashboard, L&L Creative can seamlessly measure campaigns with thousands of different ad networks and publishers with their top attributed networks including Google Ads and Twitter. The performance data captured from these networks can be segmented by geo location, campaign attributes (eg. ad group, creative, keyword, etc.), user retention, post-install engagement, device type and operating system, and many other segmentation filters. The ability to understand user engagement across any cohort of these segmentations enables the L&L Creative team to understand what strategies lead to flirtatious engagement in their app.

Impact

With Kochava as their single source of truth, L&L Creative has a complete view into which ad network partners and marketing strategies drive the most app installers, allowing them to focus their ad spend accordingly. The ability to view all of their media partners in one dashboard helps L&L Creative optimize their user acquisition and increase app installs, with Kochava measuring over 40k installs for attribution in just 30 days.

Challenge

Over 80% of U.S. households have at least one connected TV (CTV) device with an average of 4.1 per household, and that’s not even counting the proliferation of other connected devices. With so many options for users to watch content, the marketing team for the SVOD service needed a way to measure all user touchpoints and determine which media channels drove high quality engagement.

Solution

This well-known entertainment brand looked to Kochava with its industry-leading support in over-the-top (OTT) streaming solutions. Kochava’s vast library of turnkey software development kits (SDKs) enabled them to safely and securely measure user engagement with their app across Roku, Chromecast, Amazon Fire TV, Apple TV, Vizio, LG, Samsung, Android TV, PlayStation, XBOX, mobile, web, and beyond. Measurable app activity included installs, trials, subscriptions, and premium content purchases to give the team full-funnel engagement visibility.

They can analyze user journeys between devices and platforms, and leverage Kochava’s multi-touch attribution across their media mix to identify high performing marketing channels and partners. With this data, the marketing team optimized their media strategies to achieve maximum return on ad spend (ROAS).

Impact

The cross-device measurement and omni-channel attribution powered by Kochava, delivers the insights necessary for the team to understand their users, optimize their campaigns, and boost lifetime value (LTV) across their viewer base. This popular SVOD service now measures over 12 device platforms with Kochava and has achieved a 38% YOY increase in subscriptions and premium content purchases.

Challenge

Passiontone International wanted to know which type of users spend the most on Honeycam in-app purchases.

Solution

After integrating Kochava Free App Analytics® (FAA) into Honeycam, Passiontone International is able to measure install and post-install events, including in-app purchase events, to gather revenue metrics such as average revenue per user (ARPU) and total monthly revenue. The revenue gained from in-app purchases can be segmented into the language and location of the user, price of the purchase (eg. $2.99, $0.99, $9.99) and many other attributes. In addition, Passiontone can view the creative and campaign that drove the most in-app purchases as well as their total daily active users (DAU) and monthly active users (MAU) within the Honeycam app.

Impact

With the ability to measure and analyze purchase events, Passiontone International can understand what types of users are most likely to spend money on in-app tokens and create campaigns that target those types of users to increase overall revenue. Over 30 days, Honeycam drove a 17% increase in total app revenue and a 7% increase in revenue per user (RPU).