SOLUTION
The outdoor advertising agency partnered with Kochava Foundry to leverage Kochava MediaLift solutions and provide an independent incremental lift measurement for the campaign. Kochava onboarded OOH billboard exposure data to log devices that came into the viewable range of the billboards during the timeframe of the campaign run.

Devices exposed to the campaign were then analyzed against new and repeat order transactions within the delivery service’s mobile apps.

To eliminate unwanted bias in the incremental lift calculations, MediaLift’s proprietary device scoring technology was utilized to model a forensic control group of like devices from amongst billions of device profiles. These devices were not exposed to the OOH campaign in any way. Performance lift was calculated by analyzing the exposed devices against the modeled forensic control.

IMPACT
Kochava Foundry analyzed over 740k billboard exposures and 200k+ devices across multiple DMAs. The resulting analysis proved the outdoor advertising company’s campaign drove a 31% lift in first-time orders and an even greater lift in repeat orders. The data helped the outdoor advertising company and the food delivery service understand the optimal billboard exposure frequency as well as the highest performing DMAs, providing valuable insights to optimize future campaigns.

SOLUTION
By utilizing Kochava deep linking technology, McAlister’s can seamlessly take their web users to the Apple Store or Google Play Store to download the app if it is not installed or open the app if it is installed. McAlister’s employed iOS smart banners on their website as well as deep links throughout other webpages to achieve a seamless customer experience for their users.

IMPACT
McAlister’s marketing team was able to increase app installs by providing their customers with an easy way to go from online web ordering to in-app ordering. Their app creates a better ordering experience which results in more purchases and higher lifetime value (LTV) from their customers. Being able to smoothly take customers from one platform to another has increased their conversion rates and customer loyalty.

SOLUTION
By integrating Kochava’s software development kit (SDK) into their iOS and Android apps, Moe’s was able to gather real-time mobile app traffic. It allows them to see where their new app installs are coming from and target those locations with specific deals and promotions. Additionally, they can segment patrons who checked out and made a purchase as a guest versus those that registered with their rewards program. Moe’s is also able to identify which coupons and reward redemptions patrons are utilizing most.

IMPACT
In just over 30 days, Moe’s registered rewards patrons who made a purchase within their app accounted for 72% more purchases than the patrons who checked out as a guest. Moe’s ability to view their mobile app analytics helps them understand the correlation between their reward offers and purchases, thus providing valuable insights into the behavior of their new and existing patrons.

SOLUTION
Once Jamba integrated the Kochava SDK into their iOS app, they added an iOS Smart Banner on their mobile website to prompt users to click the banner and download the app for the best ordering experience. Soon, they were able to view attribution details across their owned media channels along with full-funnel user engagement and revenue.

IMPACT
Jamba has optimized their contactless engagement channels and ordering processes by utilizing owned media, specifically iOS Smart Banners, which now account for over 13% of their total installs. With the increase in app installs, Jamba can easily measure user engagement and reengage with their customers through other marketing channels, such as in-app promotions, increasing lifetime value (LTV) and return on investment (ROI).

SOLUTION
Donatos integrated the Kochava software development kit (SDK) into both their apps and gained insights into the user journey of their patrons as they work their way through the ordering process. Their team was able to see who registered for an account versus who checked out as a guest to  optimize the registration process accordingly. In addition, seeing which menu items were most popular among different segments of app users enabled them to tailor more enticing promotional offers.

IMPACT
With the new insights gleaned from the app engagement data gathered by Kochava, Donatos created a rewards program to encourage patrons to create a profile and earn points that can be redeemed for discounts on pizzas and more. Over 90 days they increased the purchase rate by almost 8%, increased order revenue by 34%, and boosted installs by over 27%.