SOLUTION

Black Bears integrated Kochava Free App Analytics® (FAA) into their iOS apps. The Kochava FAA software development kit (SDK) features out-of-the-box support for SKAdNetwork, enabling the team to make their apps SKAdNetwork-ready without a single line of code. FAA support for SKAdNetwork includes install tracking, conversion value models to understand post-install engagement between the day of install and as far out as day 7, and the ability to run campaigns with any Kochava SKAdNetwork Certified Partner.

Out of the four conversion models available: Highest Value Event, Revenue, User Journey, and Engagement, Black Bears chose to implement the Highest Value Event model which allows them to see how far user cohorts travel in the engagement funnel and what motivates them to continue their journey. They designated the Purchase event as the highest value event. Other events they configured into the model included, Ad View, Tutorial Complete, and Level Complete. Looking to obtain quick performance feedback for optimization, the team set their measurement window to the day of install only.

IMPACT

FAA enabled Black Bears to quickly onboard SKAdNetwork support for their iOS apps. By utilizing Kochava’s configurable Highest Value Event model, the team was able to optimize campaigns so that 56% of their new Towerlands users completed a purchase event on the same day they installed. Knowing which networks and campaigns drove their users deeper into the user funnel has allowed Black Bears to continually optimize their SKAdNetwork campaign efforts.

SOLUTION

After integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Sandstorm Interactive is able to visualize real-time analytics across all mobile platforms and devices where their game is available. Multiple analytics views allow them to see the big picture of their app performance across all titles in their portfolio with easy access to key performance indicators (KPIs) like daily active users (DAU), monthly active users (MAU), retention, and more. They can also inspect user quality and retention by acquisition channel, partner, campaign, creative, and other details to help steer their omni-channel marketing efforts to obtain more high-quality players.

IMPACT

With the ability to see the entire scope of their mobile app portfolio, Sandstorm Interactive has grown their userbase by over 70K users in the past 30 days and driven strong app engagement, with more than 1.2M Level Complete events measured.

SOLUTION

Power Ups integrated the Kochava Free App Analytics® (FAA) SDK into their Android app and quickly started measuring install and in-app event data with a focus on user sessions, Tutorial Complete, Level Complete, Purchase, and Achievement events. Being able to cross-reference this event data throughout the engagement funnel with the specific workout subscription plans users were most interested in helped the Power Ups team optimize offers and promotions.

IMPACT

Power Ups increased promotion of their most popular fitness subscriptions and acquired over 20K new users in just over 30 days. Level Complete events exceeded 100K, showing strong engagement among their audience.

SOLUTION

ODD Games integrated the Kochava Free App Analytics® (FAA) software development kit (SDK) into their Trucks Off Road iOS and Android apps and gained insights across installs, ad views, purchases, and more. By configuring a purchase event to measure revenue, ODD Games can view total revenue, revenue per user (RPU), and many other data points all in one platform. They can even dive deeper into their revenue data by refining the purchase event by the name of package SKU, the purchase price, and many other filters including geo, device type, and source of user acquisition.

IMPACT

By measuring their in-app purchase revenue and tracing it back to the acquisition source, package SKU, type of device, etc., ODD Games can optimize their user acquisition efforts and in-game promos to maximize in-app purchase rates. ODD Games has measured over $100K in new revenue in just 30 days while also increasing their user base by over 200K new users.

SOLUTION

After integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Funovus is able to view performance across all of their apps in a single dashboard and gain real-time, cross-device analytics. They can examine all of their data in detail with multiple analytics metrics including daily active users (DAU), monthly active users (MAU), revenue per user (RPU), total ad views, and more.

The team implemented key post-install events throughout the engagement funnel, including Install, Tutorial Complete, Registration, Achievement, Level Complete, Ad View, Add to Cart and Purchase. This enabled the team to identify key user drop-off points to focus on gameplay improvements and reengagement efforts.

IMPACT

Funovus has grown its user base by over 200K users in the last 30 days and achieved an impressive engagement KPI of over 30 million level completes. With in-app purchase revenue climbing north of $125K and over 5 million Ad Views registered, their monetization efforts are proving successful.