SOLUTION
Once Jamba integrated the Kochava SDK into their iOS app, they added an iOS Smart Banner on their mobile website to prompt users to click the banner and download the app for the best ordering experience. Soon, they were able to view attribution details across their owned media channels along with full-funnel user engagement and revenue.

IMPACT
Jamba has optimized their contactless engagement channels and ordering processes by utilizing owned media, specifically iOS Smart Banners, which now account for over 13% of their total installs. With the increase in app installs, Jamba can easily measure user engagement and reengage with their customers through other marketing channels, such as in-app promotions, increasing lifetime value (LTV) and return on investment (ROI).

SOLUTION
Donatos integrated the Kochava software development kit (SDK) into both their apps and gained insights into the user journey of their patrons as they work their way through the ordering process. Their team was able to see who registered for an account versus who checked out as a guest to  optimize the registration process accordingly. In addition, seeing which menu items were most popular among different segments of app users enabled them to tailor more enticing promotional offers.

IMPACT
With the new insights gleaned from the app engagement data gathered by Kochava, Donatos created a rewards program to encourage patrons to create a profile and earn points that can be redeemed for discounts on pizzas and more. Over 90 days they increased the purchase rate by almost 8%, increased order revenue by 34%, and boosted installs by over 27%.

Announcing more than 600,000 subscribers through the first half of 2019 with an 80% retention rate, The Athletic is mastering the personalized user experience for their customers.

THE CHALLENGE
Every day the talented writers at The Athletic post their vibrant stories across owned social channels, prompting eager fans to dive in and experience the sports coverage as only The Athletic delivers it. However, ensuring every user gets a personalized, friction-free experience from their first story to becoming a subscriber can be challenging.

THE SOLUTION

When a reader clicks on a story’s post, they are taken to a web page where they read the opening of the story, and are invited to click a link to continue reading in the app for free.

Kochava SmartLinks provide the marketing team with a single link to place behind the call-to-action “INSTALL” button. When clicked, the link captures the dynamic ID of the article being read, intelligently detects the platform the user is on, and directs them to the correct app store to download the app.

As the user opens the app for the first time, Kochava attributes the install back to the article click and passes that context to the app. Known as deferred deep linking, this delivers a personalized experience by bringing the reader right back to the article they started with. Knowing the article that led to the install, the marketing team can further customize suggested content for the user and drive personalization at scale, giving their readers exactly what they are interested in.

IMPACT
Kochava SmartLinks seamlessly routing readers to the appropriate app store boosted install conversions by 23%. The dynamic, deferred deep linking powered by Kochava resulted in lower bounce rates on first opens of the app and increased subscriptions by 19% overall.

SOLUTION
By enabling predictive churn modeling within the Kochava platform, machine learning analyzed user engagement for the first seven days post-install and accurately predicted the likelihood of users to churn (abandon the app) within the next 30 days. Users with high and medium-high churn likelihood scores were segmented into a dynamic audience and targeted with a special offer via a push message campaign. The marketing team composed several different message segments and used Kochava’s automated A/B/n testing to prioritize the highest performing segments.

IMPACT
After one month, the company saw a 3X boost in user retention rates. Higher retention overall drove an 11% increase in paid subscriptions, resulting in a $56K increase in monthly revenue. The marketing team, pleased with the results of the test, has set up automated audience segmentation on the predicted churn scores and uses it for a dynamic, always-on push message campaign to drive growth.