As IQAir’s user base expanded significantly, they recognized a promising opportunity to implement in-app events aimed at understanding user journeys within the app. By acquiring these valuable insights, they effectively optimized the user experience, elevating app engagement levels. The integration of in-app events further enriched IQAir’s pool of user information and bolstered their data capacity, thereby facilitating seamless support for their sustained and continuous growth.

Impact

IQAir now possesses the capacity to discern the geographical distribution of their app users, thereby facilitating the optimization of the user experience tailored to specific geographic regions. Moreover, they have successfully gained comprehensive insights into their user base across both of their applications.

Within a condensed time frame of 60 days, IQAir witnessed an app install growth surge of over 150% month-over-month. In addition, during a 30-day span, they meticulously measured an impressive 11.8 million in-app events, further solidifying their data-driven approach to enhancing app performance and user engagement.

Challenge

Skylb wanted to know more about their users so as to optimize their app(s) and ultimately increase their userbase and revenue.

Solution

After integrating Kochava Free App Analytics® (FAA), Skylb was able to measure all installs and post-install events across their entire user base. This gave them access to valuable key performance indicators (KPIs), like daily active users (DAU), monthly active users (MAU), revenue per user (RPU), retention, and more. Further, they were able to explore Funnel Analytics to visualize how users progressed through the engagement funnel in their app.

The team was able to analyze their KPIs and funnel engagement in cohorts based on geo region, language, and FAA attribution, which pointed to the ad network, campaign, creative and/or search keyword that drove users to install. All of this information is visualized and analyzed within the same platform alongside other tools such as campaign management and link creation.

Impact

The ability to create and measure a wealth of in-app events attributed back to specific marketing campaign initiatives enables Skylb to understand what’s working and what isn’t in their marketing strategy. This intelligence helps them make better decisions that maximize growth and increase the engagement and retention of their acquired users.