SOLUTION

Black Bears integrated Kochava Free App Analytics® (FAA) into their iOS apps. The Kochava FAA software development kit (SDK) features out-of-the-box support for SKAdNetwork, enabling the team to make their apps SKAdNetwork-ready without a single line of code. FAA support for SKAdNetwork includes install tracking, conversion value models to understand post-install engagement between the day of install and as far out as day 7, and the ability to run campaigns with any Kochava SKAdNetwork Certified Partner.

Out of the four conversion models available: Highest Value Event, Revenue, User Journey, and Engagement, Black Bears chose to implement the Highest Value Event model which allows them to see how far user cohorts travel in the engagement funnel and what motivates them to continue their journey. They designated the Purchase event as the highest value event. Other events they configured into the model included, Ad View, Tutorial Complete, and Level Complete. Looking to obtain quick performance feedback for optimization, the team set their measurement window to the day of install only.

IMPACT

FAA enabled Black Bears to quickly onboard SKAdNetwork support for their iOS apps. By utilizing Kochava’s configurable Highest Value Event model, the team was able to optimize campaigns so that 56% of their new Towerlands users completed a purchase event on the same day they installed. Knowing which networks and campaigns drove their users deeper into the user funnel has allowed Black Bears to continually optimize their SKAdNetwork campaign efforts.

SOLUTION

Teskin integrated Kochava Free App Analytics® (FAA) into Jewels Planet and immediately gained insights into app activity. They can view real-time app installs and session activity as well as daily active users (DAU) and monthly active users (MAU). Access to these metrics enabled Teskin to forecast revenue from in-app ad views and allocate spend to drive new user acquisition campaigns.

IMPACT

While Jewels Planet users are making matches and winning games, Teskin is winning too. With over 500K users playing their game every day, ad revenue is increasing, enabling new user acquisition initiatives that drove over 1M installs in 30 days.

SOLUTION

Power Ups integrated the Kochava Free App Analytics® (FAA) SDK into their Android app and quickly started measuring install and in-app event data with a focus on user sessions, Tutorial Complete, Level Complete, Purchase, and Achievement events. Being able to cross-reference this event data throughout the engagement funnel with the specific workout subscription plans users were most interested in helped the Power Ups team optimize offers and promotions.

IMPACT

Power Ups increased promotion of their most popular fitness subscriptions and acquired over 20K new users in just over 30 days. Level Complete events exceeded 100K, showing strong engagement among their audience.

SOLUTION

After integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Funovus is able to view performance across all of their apps in a single dashboard and gain real-time, cross-device analytics. They can examine all of their data in detail with multiple analytics metrics including daily active users (DAU), monthly active users (MAU), revenue per user (RPU), total ad views, and more.

The team implemented key post-install events throughout the engagement funnel, including Install, Tutorial Complete, Registration, Achievement, Level Complete, Ad View, Add to Cart and Purchase. This enabled the team to identify key user drop-off points to focus on gameplay improvements and reengagement efforts.

IMPACT

Funovus has grown its user base by over 200K users in the last 30 days and achieved an impressive engagement KPI of over 30 million level completes. With in-app purchase revenue climbing north of $125K and over 5 million Ad Views registered, their monetization efforts are proving successful.

SOLUTION
The outdoor advertising agency partnered with Kochava Foundry to leverage Kochava MediaLift solutions and provide an independent incremental lift measurement for the campaign. Kochava onboarded OOH billboard exposure data to log devices that came into the viewable range of the billboards during the timeframe of the campaign run.

Devices exposed to the campaign were then analyzed against new and repeat order transactions within the delivery service’s mobile apps.

To eliminate unwanted bias in the incremental lift calculations, MediaLift’s proprietary device scoring technology was utilized to model a forensic control group of like devices from amongst billions of device profiles. These devices were not exposed to the OOH campaign in any way. Performance lift was calculated by analyzing the exposed devices against the modeled forensic control.

IMPACT
Kochava Foundry analyzed over 740k billboard exposures and 200k+ devices across multiple DMAs. The resulting analysis proved the outdoor advertising company’s campaign drove a 31% lift in first-time orders and an even greater lift in repeat orders. The data helped the outdoor advertising company and the food delivery service understand the optimal billboard exposure frequency as well as the highest performing DMAs, providing valuable insights to optimize future campaigns.