Challenge

With a focus on subscription-based monetization, the Forsyte marketing team needed a solution to maximize quality user acquisition (UA) optimized toward users that convert from trial uptake to paying subscribers.

Solution

Foresyte first integrated Free App Analytics® (FAA) to consolidate their campaign measurement and attribution across multiple media partners, including TikTok and Apple Search Ads. Rather than jumping from dashboard to dashboard to piece together overall performance, they now had unified omni-channel marketing attribution in one dashboard and a single source of truth. This enabled them to understand which channels, partners, and campaign strategies delivered users most likely to complete free trials and become paying, high lifetime value (LTV) subscribers. From there, they were able to increase their return on ad spend (ROAS) across high performing channels and exponentially grow their overall subscriber base.

On the back of this growth, Foresyte needed to scale, running more campaigns with influencers and affiliate partners, as well as measuring owned media initiatives. Foresyte upgraded their Kochava account for expanded attribution configurability, longer data retention, row-level reporting, and new access to the Kochava SmartLinks deep linking suite. SmartLinks enabled Foresyte to create friction-free user journeys for their influencer campaigns and other paid and owned media. They can seamlessly drive users from any device or marketing channel to the App Store to download their app or reengage existing users to bring them back into the app to subscribe. By upgrading from FAA to Kochava’s affordable Foundation plan, Foresyte gained enhanced features and data capacity to support their breakaway growth journey.

Impact

Foresyte is able to dictate the exact point of conversion and accurately determine attribution whether it’s from their website, QR codes, SMS, influencer campaigns, or other media channels. In just 60 days, Foresyte increased their app install growth by 43% and boosted subscriptions by more than 63% month-over-month.

Challenge

To understand how their mobile marketing campaigns drive new user acquisition (UA), the BOSS Revolution marketing team relies on a mobile measurement partner (MMP). An MMP’s role is to capture their omni-channel marketing data and attribute app installs across their various paid media partners, which informs the cost-per-install (CPI) payouts the team makes to each partner. Due to fluctuations in how customers use their mobile apps, their team needed to ensure that the MMP would deduplicate returning users who may have uninstalled the app for a period of time or went dormant over an extended timeframe.

Solution

While cross-comparing multiple MMP offerings, the BOSS Revolution team chose to implement Kochava due to its support for lifetime install deduplication regardless of their chosen data retention range.
Other MMPs only offered install deduplication in line with data retention, which was limited to 90 days to a 1-year maximum. The resulting percentage of BOSS Revolution’s users that would be reattributed (a.k.a. their buyback rate) was estimated to be anywhere between 15-30%. Based on their average CPI and projected growth, use of the other MMPs would mean facing additional ad spend costs to the tune of tens to hundreds of thousands of dollars a month.

Impact

Implementing Kochava as their MMP, BOSS Revolution benefited from lifetime install deduplication. By ensuring they would never pay CPI twice for the same user device, their team was able to save 15-30% of their UA budget, ensuring every ad dollar went toward driving true growth.

Challenge

Over 80% of U.S. households have at least one connected TV (CTV) device with an average of 4.1 per household, and that’s not even counting the proliferation of other connected devices. With so many options for users to watch content, the marketing team for the SVOD service needed a way to measure all user touchpoints and determine which media channels drove high quality engagement.

Solution

This well-known entertainment brand looked to Kochava with its industry-leading support in over-the-top (OTT) streaming solutions. Kochava’s vast library of turnkey software development kits (SDKs) enabled them to safely and securely measure user engagement with their app across Roku, Chromecast, Amazon Fire TV, Apple TV, Vizio, LG, Samsung, Android TV, PlayStation, XBOX, mobile, web, and beyond. Measurable app activity included installs, trials, subscriptions, and premium content purchases to give the team full-funnel engagement visibility.

They can analyze user journeys between devices and platforms, and leverage Kochava’s multi-touch attribution across their media mix to identify high performing marketing channels and partners. With this data, the marketing team optimized their media strategies to achieve maximum return on ad spend (ROAS).

Impact

The cross-device measurement and omni-channel attribution powered by Kochava, delivers the insights necessary for the team to understand their users, optimize their campaigns, and boost lifetime value (LTV) across their viewer base. This popular SVOD service now measures over 12 device platforms with Kochava and has achieved a 38% YOY increase in subscriptions and premium content purchases.

Challenge

Passiontone International wanted to know which type of users spend the most on Honeycam in-app purchases.

Solution

After integrating Kochava Free App Analytics® (FAA) into Honeycam, Passiontone International is able to measure install and post-install events, including in-app purchase events, to gather revenue metrics such as average revenue per user (ARPU) and total monthly revenue. The revenue gained from in-app purchases can be segmented into the language and location of the user, price of the purchase (eg. $2.99, $0.99, $9.99) and many other attributes. In addition, Passiontone can view the creative and campaign that drove the most in-app purchases as well as their total daily active users (DAU) and monthly active users (MAU) within the Honeycam app.

Impact

With the ability to measure and analyze purchase events, Passiontone International can understand what types of users are most likely to spend money on in-app tokens and create campaigns that target those types of users to increase overall revenue. Over 30 days, Honeycam drove a 17% increase in total app revenue and a 7% increase in revenue per user (RPU).

Challenge

Skylb wanted to know more about their users so as to optimize their app(s) and ultimately increase their userbase and revenue.

Solution

After integrating Kochava Free App Analytics® (FAA), Skylb was able to measure all installs and post-install events across their entire user base. This gave them access to valuable key performance indicators (KPIs), like daily active users (DAU), monthly active users (MAU), revenue per user (RPU), retention, and more. Further, they were able to explore Funnel Analytics to visualize how users progressed through the engagement funnel in their app.

The team was able to analyze their KPIs and funnel engagement in cohorts based on geo region, language, and FAA attribution, which pointed to the ad network, campaign, creative and/or search keyword that drove users to install. All of this information is visualized and analyzed within the same platform alongside other tools such as campaign management and link creation.

Impact

The ability to create and measure a wealth of in-app events attributed back to specific marketing campaign initiatives enables Skylb to understand what’s working and what isn’t in their marketing strategy. This intelligence helps them make better decisions that maximize growth and increase the engagement and retention of their acquired users.

Challenge

With so many installs in both the App Store and Google Play Store, Tap Anywhere needed to understand where their quality users were coming from and which ad networks they should prioritize their ad spend with.

Solution

By integrating the Kochava Free App Analytics® (FAA) software development kit (SDK) into their apps, Tap Anywhere has gained valuable insights into each of their ad network partners and the quality of the users they’re delivering. They can view performance across every network partner and to what extent each cohort of new users engages in the event funnel from Install to Level Complete and Ad View to Purchase. They can further split performance insights by specific campaigns, creatives, search keywords, and more to prioritize the most successful tactics and strategies.

Impact

With attribution insights into each network and extensive, granular, event data, Tap Anywhere has increased their app users by more than 69% across their entire app portfolio in 30 days by optimizing their ad spend with networks who boost their users lifetime value (LTV) and other key performance indicators (KPIs).

Challenge

Pact Insurance needed a way to gather and view app data to better understand how their users progress as they get started within the app and register for car insurance.