Grant Simmons, Author at Kochava

WEBINAR | Embracing Contextual Advertising for Privacy-Safe Growth April 24 10AM PDT

Navigating Google Privacy Sandbox - Part 1

Education Strategic Consulting

April 3, 2024

Navigating Google Privacy Sandbox Part 1: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…

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Measuring Incrementality & Lift: Webinar Q&A

Education Strategic Consulting

March 5, 2024

Measuring Incrementality & Lift: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…

Grant Simmons

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Education Strategic Consulting

February 13, 2024

All Things iOS: Webinar Q&A

Answers to your questions from the Kochava Foundry webinar Grant…

Grant Simmons

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Measurement & Attribution Strategic Consulting

January 24, 2024

Precision-Tailored Lift Measurement Solutions for Marketers

Whether you are an advertiser or a publisher, Kochava has…

Grant Simmons

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Strategic Consulting

November 28, 2023

Unlocking the Power of Your Marketing Data

What Kochava Foundry Can Do for Your Brand In today's…

Grant Simmons

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Strategic Consulting

October 24, 2023

Navigating the Ad Spend Jungle

How Insight Packs from Kochava Foundry™ Light the Way In…

Grant Simmons

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Education News & Updates

March 21, 2023

How Apple Search Ads + SKAdNetwork Upended iOS Marketing

iOS marketers have been forced to evolve For many iOS…

Grant Simmons

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Increment Blog Img

News & Updates

May 21, 2020

Incrementality vs. Having a Test & Learn Approach

Measuring true incrementality requires a commitment of time and resources,…

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Data privacy

News & Updates

November 12, 2019

Data Privacy: The New Balancing Act for Brands

Can you comply and thrive amidst emerging data regulations? The…

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Difference icons Signals

News & Updates

May 2, 2018

Get the Right Signal From Your Media Partners

Marketers work under the assumption that their efforts influence user…

Grant Simmons

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hp fraud banner

News & Updates

December 12, 2017

Market Incentives That Drive Fraud: The Truth Behind Reach vs. Frequency

Last Click Attribution is an Incentive for Mobile Ad Fraud…

Grant Simmons

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KochavaSocialLogo Dark

Education News & Updates

April 5, 2017

Fraud Abatement Series #5—The Kochava Global Fraud Blocklist

The tools Kochava uses to identify fraud are part of…

Grant Simmons

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KochavaSocialLogo Dark

Education News & Updates

March 29, 2017

Fraud Abatement Series #4—Ad Stacking

Ad stacking is a fraud technique where multiple ads are…

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KochavaSocialLogo Dark

News & Updates

March 15, 2017

Fraud Abatement Series #3—The Fraud Behind App Install Metrics

Posted March 15th, 2017 IMPORTANT: Probabilistic attribution is discussed at…

Grant Simmons

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KochavaSocialLogo Dark

News & Updates

March 13, 2017

Fraud Abatement Series #2—Devices With High Click Volumes and Fraudulent Traffic

Our industry is increasingly wary of fraudulent traffic, but the…

Grant Simmons

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