The Official Kochava Blog

WEBINAR | Embracing Contextual Advertising for Privacy-Safe Growth April 24 10AM PDT

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News & Updates

August 30, 2016

Understanding View-Through Attribution

About View-Through Attribution View-Through Attribution (VTA) relies upon tracking ad…

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August 29, 2016

Kochava Measuring Mobile Ad Campaigns in Every Country in the World

Global expansion brings new Euro headquarters and four new executives…

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July 26, 2016

Kochava Announces New Headquarters

Mobile attribution and analytics pioneer, Kochava, cuts the ribbon on…

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July 7, 2016

Programmatic Advertising, The Future of Mobile Marketing

The following post from Aarki highlights the benefits and future…

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July 6, 2016

Kochava Brings Attribution to Corona Labs

Kochava recently partnered with Corona Labs to bring attribution to the…

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June 30, 2016

Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects

Kochava brings advertisers the best tools and intel. The following post…

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June 23, 2016

Celebrity Endorsement in Mobile App Marketing: Part 2

Kochava brings advertisers the best tools and intel. The following post…

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June 16, 2016

Celebrity Endorsement in Mobile App Marketing: Part 1

Kochava brings advertisers the best tools and intel. The following post…

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June 9, 2016

Kochava Adds Tracker-Level Configurable Attribution

Configurable attribution is one of the most powerful optimization tools…

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June 9, 2016

Impact of Creative Optimization on Campaign ROI

Kochava brings advertisers the best tools and intel. The following post…

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June 3, 2016

Kochava Perfects Closed-Loop Mobile Marketing with Launch of Kochava Media Guide

Mobile attribution and analytics pioneer, Kochava, combines world’s largest ad…

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June 2, 2016

A Case for Multivariate Creative Optimization

In an effort to continue to bring marketers the best tools,…

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May 19, 2016

Kochava Deepens Google Integration with Google Tag Manager via Firebase

Today Google announced the release of Firebase with support for…

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May 15, 2016

Update API Endpoints by July 5

PLEASE NOTE: THE LEGACY API WILL BE DEACTIVATED ON JULY 5.…

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May 10, 2016

Kochava On Location | Summer 2016

Mobile Ventures Summit Chicago, IL | May 26 Request a Meeting…

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