The Official Kochava Blog

News & Updates

June 1, 2021

Future-Proof Identity Resolution with IdentityLink®

Why you need cross-device and cross channel-measurement These days, users…

Sierra Scott

Love1

News & Updates Product Updates

May 27, 2021

Kochava Adds Support for Apple AdServices Framework

IMPORTANT: On January 5, 2023, Apple communicated that it will…

Jeff Richardson

Love27

News & Updates

May 19, 2021

Get Discovered in the App Store with Apple Search Tab Campaigns

As a trusted partner, Kochava is ready to help advertisers…

Leslie Amadio

Love4

News & Updates Press

May 17, 2021

Kochava Announces Jaime Ocampo as General Manager of SEA

SINGAPORE – May 17, 2021 – Kochava, the leading real-time…

Leslie Amadio

Love0

News & Updates

May 13, 2021

What’s the Real Average ATT Opt-In Rate?

What you need to know about varying benchmark statistics for…

Jeff Richardson

Love28

News & Updates

May 12, 2021

Utilize Facebook’s Value Optimization on SKAdNetwork Campaigns with Kochava

Achieve maximum return on ad spend (ROAS) Kochava has updated…

Sierra Scott

Love2

News & Updates

May 7, 2021

How OTT Streaming Services Can Optimize Their Marketing Campaigns

Understand where your OTT streamers are really coming from In…

Sierra Scott

Love1

News & Updates

May 5, 2021

iOS 14.5 Post-Launch Check-In Week 1

IDFA opt-in benchmarks, SKAdNetwork-ready partners, and more iOS 14.5 officially…

Jeff Richardson

Love9

Measurement & Attribution News & Updates

April 27, 2021

Kochava Integrated with Facebook’s Automated App Ads (AAA) New Reporting Feature

Kochava provides out-of-the-box support for creative-level insights of Facebook's AAA…

Leslie Amadio

Love2

Measurement & Attribution News & Updates

April 27, 2021

What is a VPPN?

Everything you need to know about a Virtual Private Publisher…

Sierra Scott

Love1

News & Updates

April 26, 2021

iOS 14.5 is Here. Now What?

Surveying the true impact of the AppTrackingTransparency (ATT) framework Ready…

Jeff Richardson

Love22

iOS 14 & SKAdNetwork News & Updates

April 22, 2021

What are the SKAdNetwork’s Attribution Windows?

Wide and unconfigurable lookback windows raise concerns SKAdNetwork attribution windows…

Sierra Scott

Love0

iOS 14 & SKAdNetwork News & Updates

April 22, 2021

iOS 14.5 Final Launch Checklist

Apple sets release for iOS 14.5 on April 26th The…

Jeff Richardson

Love15

Measurement & Attribution News & Updates

April 21, 2021

Help! My Facebook Analytics is Going Away

Don’t miss a beat with app analytics alternatives Facebook recently…

Sierra Scott

Love0

Measurement & Attribution News & Updates

April 6, 2021

What is the Difference Between OTT and CTV?

Understanding how to use these popular acronyms The advanced television…

Sierra Scott

Love2

News & Updates

Future-Proof Identity Resolution with IdentityLink®

Kochava Adds Support for Apple AdServices Framework

Get Discovered in the App Store with Apple Search Tab Campaigns

Kochava Announces Jaime Ocampo as General Manager of SEA

What’s the Real Average ATT Opt-In Rate?

Utilize Facebook’s Value Optimization on SKAdNetwork Campaigns with Kochava

How OTT Streaming Services Can Optimize Their Marketing Campaigns

iOS 14.5 Post-Launch Check-In Week 1

Kochava Integrated with Facebook’s Automated App Ads (AAA) New Reporting Feature

What is a VPPN?

iOS 14.5 is Here. Now What?

What are the SKAdNetwork’s Attribution Windows?

iOS 14.5 Final Launch Checklist

Help! My Facebook Analytics is Going Away

What is the Difference Between OTT and CTV?

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