Sierra Scott, Author at Kochava

Education Links & Deep Linking

October 10, 2023

How Focus Brands Grows Customer Stickiness with QR Codes

Cinnabon, Jamba, Auntie Anne’s and others gain insights from Kochava…

Sierra Scott

Love2

Education

October 4, 2023

How Does SKAN Work?

Explore SKAdNetwork functionality step-by-step The question of how SKAN (SKAdNetwork)…

Sierra Scott

Love1

Education

September 27, 2023

When Do I Need a Mobile Measurement Partner?

Gain clarity into when and if you need an MMP…

Sierra Scott

Love0

Education

September 19, 2023

The History of Apple’s SKAdNetwork (SKAN)

Learn how SKAN evolved and where it’s heading Once long…

Sierra Scott

Love1

Education iOS 14 & SKAdNetwork

August 30, 2023

The Differences Between SKAN Versions 2-5

Learn about the SKAdNetwork versions and their features SKAdNetwork (SKAN)…

Sierra Scott

Love1

Education

August 16, 2023

To SKAN, or Not to SKAN: That is the Question

Do you really need SKAdNetwork for your iOS app? In…

Sierra Scott

Love0

Education News & Updates

May 17, 2023

Navigating Ad Budget Cuts

3 ways marketers can ride out the waves of economic…

Sierra Scott

Love1

Education Measurement & Attribution

April 25, 2023

The Future of Attribution and the MMP of Tomorrow

Increased complexity in advertising measurement cements the importance of the…

Sierra Scott

Love0

News & Updates

April 18, 2023

Data Revolt announced as Kochava Authorized Partner

The pioneers of data-first marketing in Eastern Europe join forces…

Sierra Scott

Love1

Education

February 8, 2023

Privacy-Enhancing Technologies (PETs) and the Future of Advertising Measurement

MMPs Are Here to Bridge the Gap Over the years,…

Sierra Scott

Love1

Education Measurement & Attribution

December 28, 2022

Finding the Right OTT and CTV Activation Partners

Explore the largest selection of partners in the industry with…

Sierra Scott

Love1

Education Measurement & Attribution

December 13, 2022

The 5 Pitfalls of Seasonal Marketing

Effective marketing happens all year long The change of seasons…

Sierra Scott

Love1

News & Updates Product Updates

November 9, 2022

Kochava Product & Partnership Updates – October 2022

iOS 16.1 & SKAdNetwork 4.0, Product Updates, and more In…

Sierra Scott

Love1

Education User Engagement

November 8, 2022

Get a Jump on Your Holiday Marketing

Develop a campaign strategy and check it twice When it…

Sierra Scott

Love1

Education

October 19, 2022

Executing Performance Marketing on OTT & CTV

Extend your audience reach on advanced TV platforms Let’s travel…

Sierra Scott

Love0

Sierra Scott

How Focus Brands Grows Customer Stickiness with QR Codes

How Does SKAN Work?

When Do I Need a Mobile Measurement Partner?

The History of Apple’s SKAdNetwork (SKAN)

The Differences Between SKAN Versions 2-5

To SKAN, or Not to SKAN: That is the Question

Navigating Ad Budget Cuts

The Future of Attribution and the MMP of Tomorrow

Data Revolt announced as Kochava Authorized Partner

Privacy-Enhancing Technologies (PETs) and the Future of Advertising Measurement

Finding the Right OTT and CTV Activation Partners

The 5 Pitfalls of Seasonal Marketing

Kochava Product & Partnership Updates – October 2022

Get a Jump on Your Holiday Marketing

Executing Performance Marketing on OTT & CTV

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