Kochava Product & Partnership Updates – October 2022

In the upper Pacific Northwest at Kochava’s HQ in the beautiful resort town of Sandpoint, the cold and snow came almost as suddenly as Apple’s release of iOS 16.1 and SKAdNetwork 4.0. Thankfully, though, neither the snow nor Apple’s news was unwelcome, and we can begin to prepare for more updates that will undoubtedly materialize in the near future.

In this product update, we will touch on the following: 

• iOS 16.1 and SKAdNetwork 4.0
• General platform updates
• Google Marketing Platform integration
• New and updated partner integrations

Let’s unpack further details on each item below.

On October 24th, Apple’s release of iOS 16.1 brought  forth SKAdNetwork 4.0 with new updates and details related to:

• Restrictions on attribution support for web ads
• Conversion postback configurability and delays
• Crowd anonymity tiers
• And more

With Xcode 14.1 released in early November, our developers are working on an updated iOS software development kit (SDK) to fully support advertisers on the next iteration of SKAdNetwork. Stay tuned for upcoming announcements on SDK releases and guidance on any next steps you need to take.

If you are looking for more information on SKAdNetwork 4.0, read our recently published blog.

Be sure to subscribe to our newsletter to stay informed with the latest iOS and SKAdNetwork updates.

Kochava Cost continues to support more media partners each month. In October, Tapjoy joined the list of integrations with our cost aggregation tool. Learn more about Cost and all of its integrations on our support documentation.

You may have noticed the streamlined left-hand navigation with spacing minimization allowing more area for our ever-expanding menu of platform tools.

Lastly, there have been numerous updates and various enhancements to our library of SDKs. Find the latest SDKs HERE. If you have any questions about your current integrated SDK version and whether you need to upgrade, reach out to your Client Success Manager or email support@kochava.com.

In October, we rolled out a big update to the GMP DV360 and CM360 integration and are now passing dynamic uVars or custom floodlight variables that advertisers can use across over-the-top (OTT) and mobile campaigns to pass meta data, such as show and episode titles, custom IDs and more. uVars can be populated dynamically and will surface in the GMP dashboard for reporting purposes and applications for remarketing segmentation. Learn more from our related support documentation here.

The Kochava Integrations team successfully processed 40 new partner integrations in October and deployed requested updates across a host of others. A highlight list is below.

If you’re an ad network, demand-side platform, or other partner looking to integrate with Kochava, please contact Integrations@Kochava.com. 

For a list of all integrated networks and publishers, click here.

If you have any questions regarding these updates, please contact your Client Success Manager or email support@kochava.com. 

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