SKAdNetwork integration configuration, updated reporting dashboard, and more
As 2020 comes to a close, Kochava is excited to announce a number of product updates to finish out the year.
Configuring Your SKAdNetwork Integration
Ready to configure your SKAdNetwork integration? Visit the new INTEGRATIONS tab in the Kochava dashboard to get started.
As a prerequisite, make sure you have the latest iOS SDK that supports SKAdNetwork functionality.
Minimum SDK Versions:
Related support documentation.
Choosing a Conversion Model
When configuring your SKAdNetwork integration, you will need to choose one of four conversion models depending on key performance indicators (KPIs) and marketing goals.
Highest Value Event
Select multiple events in the user funnel and order by lowest-to-highest value. View user performance based on the highest value event completed by the user within the measurement window.
Revenue
Select static revenue increments or set custom revenue ranges and view user performance based on how much revenue the user-generated within the measurement window.
User Journey
Select multiple events in the user funnel and view performance based on events completed by the user (regardless of order) within the measurement window.
Engagement
Select your most important user engagement event and view user performance based on the count of times a user completed that event within the measurement window.
If you are undecided about what conversion model to choose, download our free SKAdNetwork Conversion Model guide to learn more about conversion values and what conversion model is right for you.
Contact your Client Success Manager or email Support@Kochava.com if you have questions.
SKAdNetwork Partners
Along with the ability to fully configure your SKAdNetwork integration, explore partners that have joined our recently announced SKAdNetwork Certification Program. Choosing a partner in the program will ensure you have maximum insights into your SKAdNetwork performance.
Updated Reports Dashboard & New Query Table
With the introduction of two new SKAdNetwork reports, the reporting dashboard has been reorganized with new report categories—making it faster and easier for you to navigate to the exact report you want to run.
Gain even more detailed information on your SKAdNetwork performance within the Kochava Query tool. A new skad_conversions table has been added and will be accessible for accounts with access to Query.
The Kochava Media Index
Formally known as the Media Guide, the newly launched Kochava Media Index is now available within the dashboard as well, providing a quick and easy way to connect with ad vendors and ad buyers on the world’s largest advertising database.
If you would like a demo of these latest product updates or have questions, contact your Client Success Manager or email Support@Kochava.com.
